Sweden: prognosis for Christmas gift shopping online 2021

As of 2021, 56 percent of the Swedes polled in two separate surveys said they were not planning to buy more Christmas presents online that year compared to the previous year. In contrast, 24 percent stated they did plan to shop more online.

Consumers planning to do more of their Christmas gift shopping online in Sweden in 2021

Characteristic	Share of respondents
Yes	24%
No	56%
Do not know / Have not decided yet	19%

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Release date

December 2021

More information

Region

Sweden

Survey time period

November and December 2021

Number of respondents

1,020 and 1,016

Age group

18-80 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Kommer du att köpa fler julklappar på nätet i år (2021) jämfört med förra året? (2020)"
The consumer surveys were conducted by Synoint in two separate online questionnaires, with 1,020 and 1,016 respondents in Sweden. The respondents are representative of the distribution in the country in terms of gender, age, and geography.

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