Percentage of consumers using traditional media to research Black Friday and Cyber Monday deals in Canada as of November 2015, by medium

Canadians researching Black Friday and Cyber Monday deals in offline media 2015 The statistic shows the percentage of consumers in Canada using traditional media to find Black Friday and Cyber Monday deals as of November 2015, by medium. It was found that 35 percent of consumers planning to shop on Black Friday said they used TV to find good deals, while the same was true for 23 percent of Canadians intending to shop on Cyber Monday.
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Black FridayCyber Monday
Flyers/info in-store43%32%
TV35%23%
Newpsaper32%21%
Radio21%13%
Black FridayCyber Monday
Flyers/info in-store43%32%
TV35%23%
Newpsaper32%21%
Radio21%13%
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Description Source More information
The statistic shows the percentage of consumers in Canada using traditional media to find Black Friday and Cyber Monday deals as of November 2015, by medium. It was found that 35 percent of consumers planning to shop on Black Friday said they used TV to find good deals, while the same was true for 23 percent of Canadians intending to shop on Cyber Monday.
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Release date
November 2015
Region
Canada
Survey time period
October 29 to November 2, 2015
Number of respondents
966 respondents
Age group
18 years and older
Special properties
among respondents who were planning to shop on Black Friday/Cyber Monday
Method of interview
Online survey

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