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Canadians researching Black Friday and Cyber Monday deals in offline media 2015

The statistic shows the percentage of consumers in Canada using traditional media to find Black Friday and Cyber Monday deals as of November 2015, by medium. It was found that 35 percent of consumers planning to shop on Black Friday said they used TV to find good deals, while the same was true for 23 percent of Canadians intending to shop on Cyber Monday.

Percentage of consumers using traditional media to research Black Friday and Cyber Monday deals in Canada as of November 2015, by medium

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Sources

Release date

November 2015

Region

Canada

Survey time period

October 29 to November 2, 2015

Number of respondents

966 respondents

Age group

18 years and older

Special properties

among respondents who were planning to shop on Black Friday/Cyber Monday

Method of interview

Online survey

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