Annoying elements on B2B vendor websites according to U.S. buyers 2014

The statistic presents opinions on leading annoying vendor website elements according to B2B buyers in the United States as of November 2014. During the survey, 42 percent of all respondents stated that animated ads were the most annoying elements on vendor websites.

Most annoying B2B vendor website elements according to buyers in the United States as of November 2014

Share of respondents
Lack of message46%
No contact info44%
Animated ads42%
Poor design/navigation37%
Automatic audio/video33%
Intrusive live chat30%
Sliders17%
Tiny text15%
Stock photos3%
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Source

Release date

April 2015

Region

United States

Survey time period

October to November 2014

Number of respondents

n = 262

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question was: “Which website elements annoy you or cause you to leave a website?”
Survey respondents include Presidents and CEOs, COO/CFO/CTO/CMOs, Managers/Executives, Directors and VPs, Analysts and Specialists, and Consultants.

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