Top home care brands in Spain 2022

In 2022, the list of top eight leading home care brands in Spain was led by Fairy. The Procter & Gamble owned dish soap and detergent brand had about 27 million Consumer Reach Points (CRPs), which is a metric used to measure brand penetration and consumer choice. Fairy also had the highest rate of household penetration in the European market. Second on the list were the toilet paper brands, Foxy and Scottex, with 14 million CRPs each.

Leading home care brands in Spain in 2022 (in million Consumer Reach Points)

Characteristic	Consumer Reach Points in millions
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Release date

August 2023

More information

Region

Spain

Survey time period

2022

Special properties

Consumer Reach Points (CRPs)*

Supplementary notes

*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

You can find detailed information about the report's methodology here.

**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Date of release is date of access.

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