This statistic presents the household penetration rate of leading home care brands in Europe in 2021. That year, Fairy was the home care brand with the highest penetration rate in Europe, with around 33.5 percent of households buying the brand. Lenor and Ariel ranked in second and third place, with penetration rates of 26.9 percent and 23.5 percent, respectively.
Household penetration rate of leading home care brands in Europe in 2021
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Kantar Worldpanel. (May 31, 2022). Household penetration rate of leading home care brands in Europe in 2021 [Graph]. In Statista. Retrieved July 03, 2022, from https://www.statista.com/statistics/905201/home-care-brands-penetration-rate-europe/
Kantar Worldpanel. "Household penetration rate of leading home care brands in Europe in 2021." Chart. May 31, 2022. Statista. Accessed July 03, 2022. https://www.statista.com/statistics/905201/home-care-brands-penetration-rate-europe/
Kantar Worldpanel. (2022). Household penetration rate of leading home care brands in Europe in 2021. Statista. Statista Inc.. Accessed: July 03, 2022. https://www.statista.com/statistics/905201/home-care-brands-penetration-rate-europe/
Kantar Worldpanel. "Household Penetration Rate of Leading Home Care Brands in Europe in 2021." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/905201/home-care-brands-penetration-rate-europe/
Kantar Worldpanel, Household penetration rate of leading home care brands in Europe in 2021 Statista, https://www.statista.com/statistics/905201/home-care-brands-penetration-rate-europe/ (last visited July 03, 2022)