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Leading home care brands' household penetration rate in Europe 2017

Household penetration rate* of leading home care brands in Europe in 2017

by Tugba Sabanoglu, last edited Aug 30, 2018
Leading home care brands' household penetration rate in Europe 2017 This statistic presents the household penetration rate of leading home care brands in Europe in 2017. That year, Fairy was the home care brand with the highest penetration rate in Europe, with 32 percent of households buying the brand. Lenor and Ariel ranked in second and third place, with penetration rates of 26.5 percent and 21.9 percent, respectively.
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Household penetration rate* of leading home care brands in Europe in 2017

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