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Leading home care brands' household penetration rate in Europe 2017
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Leading home care brands' household penetration rate in Europe 2017
Household penetration rate* of leading home care brands in Europe in 2017
by Tugba Sabanoglu,
last edited
Aug 30, 2018
This statistic presents the household penetration rate of leading home care brands in Europe in 2017. That year, Fairy was the home care brand with the highest penetration rate in Europe, with 32 percent of households buying the brand. Lenor and Ariel ranked in second and third place, with penetration rates of 26.5 percent and 21.9 percent, respectively.
Household penetration rate* of leading home care brands in Europe in 2017
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by Tugba Sabanoglu,
last edited
Aug 30, 2018
This statistic presents the household penetration rate of leading home care brands in Europe in 2017. That year, Fairy was the home care brand with the highest penetration rate in Europe, with 32 percent of households buying the brand. Lenor and Ariel ranked in second and third place, with penetration rates of 26.5 percent and 21.9 percent, respectively.
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- Release date
- May 2018
- Region
- Europe
- Survey time period
- 2017
- Supplementary notes
- * Household penetration rate refers to the share of households buying a brand.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2018
More information
- Region
- Europe
- Survey time period
- 2017
- Supplementary notes
- * Household penetration rate refers to the share of households buying a brand.
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Statistics on "Cleaning products in Europe"
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- Distribution of the household cleaning and hygiene product market value in the European Union in 2018, by product groupHousehold cleaning products market share in the EU 2018, by category
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- Number of people using household cleaners in Great Britain from 2014 to 2018, by frequency of use (in 1,000s)Frequency of household cleaner usage in Great Britain 2014-2018
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Statistics on "Cleaning products in Europe"
- Market value of home care in Western Europe from 2015 to 2020 (in million euros)
- Market value of household cleaning and hygiene products in the European Union in 2017, by product group (in billion euros)
- Distribution of the household cleaning and hygiene product market value in the European Union in 2018, by product group
- Market value of professional cleaning and hygiene products in the European Union in 2017, by product sector (in billion euros)
- Distribution of the professional cleaning and hygiene product market value in the European Union in 2017, by product sector
- Market value of household maintenance products in the European Union in 2017, by sub-category (in billion euros)
- Market value of laundry care products in the European Union in 2017, by sub-category (in billion euros)
- Market value of surface and toilet care products in the European Union from 2013 to 2017 (in million euros)
- Market value of dishwashing products in the European Union from 2013 to 2018 (in million euros)
- Number of people using household cleaners in Spain from 2014 to 2018, by type (in 1,000s)
- Number of people using household cleaners in France in 2018, by type (in 1,000s)
- Number of people using household cleaners in Great Britain from 2014 to 2018, by type (in 1,000s)
- Leading 20 home care brands ranked by consumer reach points* in Europe in 2017 (in millions)
- Household penetration rate* of leading home care brands in Europe in 2017
- Brands of household cleaners ranked by number of users in Spain in 2018 (in 1,000s)
- Brands of household cleaners ranked by number of users in France in 2018 (in 1,000s)
- Brands of household cleaners ranked by number of users in Great Britain in 2018 (in 1,000s)
- Ranking of the most popular brands of cleaning and maintenance products based on use during the past three months in Germany from 2015 to 2018
- Which of the following tools, supplies and/or support options do you use when cleaning at home?
- Average amount of time spent doing household cleaning during a typical week in selected European countries in 2018* (in minutes)
- Who is responsible for cleaning in your household?
- Leading criteria for purchasing laundry detergent among consumers in Europe in 2017
- Number of people using household cleaners in Spain in 2018, by frequency of use (in 1,000s)
- Number of people using household cleaners in Great Britain from 2014 to 2018, by frequency of use (in 1,000s)
- Household penetration rate* of leading home care brands in Portugal in 2017
- Household penetration rate* of leading home care brands in Germany in 2017
- Household penetration rate* of leading home care brands in Greece in 2017
- Household penetration rate* of leading home care brands in Ireland in 2017
- Household penetration rate* of leading home care brands in Russia in 2017
- Household penetration rate* of leading home care brands in the United Kingdom (UK) in 2017
- Leading 20 home care brands ranked by consumer reach points* in the United Kingdom (UK) in 2017 (in millions)
- Leading 20 home care brands ranked by consumer reach points* in Spain in 2017 (in millions)
- Household penetration rate* of leading home care brands in Poland in 2017
- Household penetration rate* of leading home care brands in Spain in 2017
- Leading 20 home care brands in the United States in 2017, by household reach (in million Consumer Reach Points)*
- Leading 20 home care brands ranked by consumer reach points* in Poland in 2017 (in millions)
- Leading 20 home care brands ranked by consumer reach points* in Germany in 2017 (in millions)
- Leading 20 home care brands ranked by consumer reach points* in Ireland in 2017 (in millions)
- Leading 20 home care brands ranked by consumer reach points* in Greece in 2017 (in millions)
- Average number of floor cleaning items available on store shelves in Italy in 2018, by distribution channel
- How important is it to you personally for your home to be clean?
- Industry revenue of “Cleaning and scouring preparations“ in Japan from 2011 to 2023 (in billion U.S. Dollars)
- Which of the following cleaning products do you have in your household?
- Share of cleaning products sold on promotion in the Netherlands from the third quarter of 2015 to the third quarter of 2017*
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