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Leading home care brands' household penetration rate in Europe 2021

Published by Statista Research Department, Jun 1, 2022
This statistic presents the household penetration rate of leading home care brands in Europe in 2021. That year, Fairy was the home care brand with the highest penetration rate in Europe, with around 33.5 percent of households buying the brand. Lenor and Ariel ranked in second and third place, with penetration rates of 26.9 percent and 23.5 percent, respectively.

Household penetration rate of leading home care brands in Europe in 2021

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Release date

May 2022

Region

Europe

Survey time period

2021

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.
Date of release is date of consultation.

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