This statistic presents the household penetration rate of leading home care brands in Europe in 2018. That year, Fairy was the home care brand with the highest penetration rate in Europe, with almost 31 percent of households buying the brand. Lenor and Ariel ranked in second and third place, with penetration rates of 26.6 percent and 23.6 percent, respectively.
Household penetration rate* of leading home care brands in Europe in 2018
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Kantar Worldpanel. (February 26, 2020). Household penetration rate* of leading home care brands in Europe in 2018 [Graph]. In Statista. Retrieved April 11, 2021, from https://www.statista.com/statistics/905201/home-care-brands-penetration-rate-europe/
Kantar Worldpanel. "Household penetration rate* of leading home care brands in Europe in 2018." Chart. February 26, 2020. Statista. Accessed April 11, 2021. https://www.statista.com/statistics/905201/home-care-brands-penetration-rate-europe/
Kantar Worldpanel. (2020). Household penetration rate* of leading home care brands in Europe in 2018. Statista. Statista Inc.. Accessed: April 11, 2021. https://www.statista.com/statistics/905201/home-care-brands-penetration-rate-europe/
Kantar Worldpanel. "Household Penetration Rate* of Leading Home Care Brands in Europe in 2018." Statista, Statista Inc., 26 Feb 2020, https://www.statista.com/statistics/905201/home-care-brands-penetration-rate-europe/
Kantar Worldpanel, Household penetration rate* of leading home care brands in Europe in 2018 Statista, https://www.statista.com/statistics/905201/home-care-brands-penetration-rate-europe/ (last visited April 11, 2021)