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Leading home care brands' household penetration rate in Europe 2018

Published by Emma Bedford, Nov 24, 2020
This statistic presents the household penetration rate of leading home care brands in Europe in 2018. That year, Fairy was the home care brand with the highest penetration rate in Europe, with almost 31 percent of households buying the brand. Lenor and Ariel ranked in second and third place, with penetration rates of 26.6 percent and 23.6 percent, respectively.

Household penetration rate* of leading home care brands in Europe in 2018

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Release date

February 2020

Region

Europe

Survey time period

2018

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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