Leading home care brands' household penetration rate in Ireland 2018

Published by
D. Petruzzi,
Feb 2, 2022
This statistic presents the household penetration rate of leading home care brands in Ireland in 2018. That year, Fairy was the home care brand with the highest penetration rate in Ireland, with 70.5 percent of households buying the brand. Nicky and Comfort ranked in second and third place, with penetration rates of 51.3 percent and 50.3 percent, respectively.

Household penetration rate* of leading home care brands in Ireland in 2018

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Release date

February 2020

Region

Ireland

Survey time period

2018

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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