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Instagram: Facebook U.S. advertising revenue share 2016-2021

Instagram's net advertising revenue as percentage of Facebook's advertising revenue in the United States from 2016 to 2021

by J. Clement, last edited Aug 9, 2019
Instagram: Facebook U.S. advertising revenue share 2016-2021 Facebook's acquisition of Instagram has turned into an online advertising goldmine for the social network. In 2019, Instagram accounted for approximately 31.8 percent of Facebook advertising revenues, up from 13.2 percent in 2016. Facebook's user engagement is waning and as the social network is heavily reliant on advertising revenues, it is extremely beneficial for the company to have another platform which they are able to monetize.
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Instagram's net advertising revenue as percentage of Facebook's advertising revenue in the United States from 2016 to 2021

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