Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018

Instagram: Facebook advertising revenue share 2015-2018 This statistic provides data on Instagram's net mobile advertising advertising revenues as share of Facebook advertising in the United States and worldwide. In 2018, Instagram is projected to account for 27.8 percent of Facebook's net mobile advertising revenues in the United States and for 18 percent of global mobile ad revenues.
Show more
Loading statistic...
US Facebook net mobile ad revenuesNon-US Facebook net mobile ad revenuesFacebook net mobile ad revenues worldwide
20159.6%0.4%4.8%
201615.6%2.4%8.4%
2017*20.4%5.6%12.3%
2018*27.8%10.3%18%
US Facebook net mobile ad revenuesNon-US Facebook net mobile ad revenuesFacebook net mobile ad revenues worldwide
20159.6%0.4%4.8%
201615.6%2.4%8.4%
2017*20.4%5.6%12.3%
2018*27.8%10.3%18%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic provides data on Instagram's net mobile advertising advertising revenues as share of Facebook advertising in the United States and worldwide. In 2018, Instagram is projected to account for 27.8 percent of Facebook's net mobile advertising revenues in the United States and for 18 percent of global mobile ad revenues.
Show more
Release date
November 2016
Region
Worldwide, United States
Survey time period
2015 to 2016
Supplementary notes
* Forecast.
Paid advertising only; excludes spending by marketers that goes toward developing or maintaining an Instagram presence.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

Facebook marketing
Facebook marketing

All Information
in one Presentation

Facebook marketing

Everything On "Facebook marketing " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Facebook marketing "

  • Adoption
  • Budgets and investments
  • Usage
  • Cost & effectiveness
  • Facebook ad revenue
  • Audience & customer engagament
  • Leader rankings
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News