Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018

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US Facebook net mobile ad revenuesNon-US Facebook net mobile ad revenuesFacebook net mobile ad revenues worldwide
20159.6%0.4%4.8%
201615.6%2.4%8.4%
2017*20.4%5.6%12.3%
2018*27.8%10.3%18%

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This statistic provides data on Instagram's net mobile advertising advertising revenues as share of Facebook advertising in the United States and worldwide. In 2018, Instagram is projected to account for 27.8 percent of Facebook's net mobile advertising revenues in the United States and for 18 percent of global mobile ad revenues.
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Release date
November 2016
Region
World, United States
Survey time period
2015 to 2016
Supplementary notes
* Forecast.
Paid advertising only; excludes spending by marketers that goes toward developing or maintaining an Instagram presence.

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