Instagram: Facebook U.S. advertising revenue share 2016-2021

Facebook's acquisition of Instagram has turned into an online advertising goldmine for the social network. In 2019, Instagram accounted for approximately 31.8 percent of Facebook advertising revenues, up from 13.2 percent in 2016. Facebook's user engagement is waning and as the social network is heavily reliant on advertising revenues, it is extremely beneficial for the company to have another platform which they are able to monetize.

Instagram's net advertising revenue as percentage of Facebook's advertising revenue in the United States from 2016 to 2021

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2019


United States

Survey time period

2016 to 2019

Supplementary notes

* Forecast.
Data was calculated by Statista on basis of figures provided by the source.

Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; includes Instagram advertising revenues; excludes spending by marketers that goes towards developing or maintaining a Facebook or Instagram presence; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Facebook marketing "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.