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Instagram: Facebook U.S. advertising revenue share 2016-2021

Facebook's acquisition of Instagram has turned into an online advertising goldmine for the social network. In 2019, Instagram accounted for approximately 31.8 percent of Facebook advertising revenues, up from 13.2 percent in 2016. Facebook's user engagement is waning and as the social network is heavily reliant on advertising revenues, it is extremely beneficial for the company to have another platform which they are able to monetize.

Instagram's net advertising revenue as percentage of Facebook's advertising revenue in the United States from 2016 to 2021

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Sources

Release date

July 2019

Region

United States

Survey time period

2016 to 2019

Supplementary notes

* Forecast.
Data was calculated by Statista on basis of figures provided by the source.

Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; includes Instagram advertising revenues; excludes spending by marketers that goes towards developing or maintaining a Facebook or Instagram presence; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites

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Statistics on "Social media usage in the United States"

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