Advertising spending in Denmark 2017, by industry sector

This statistic displays the advertising spending by industry sector in Denmark in 2017. Advertising expenditure - or spending - is defined as the amount spent by companies on advertising and can be broken down by different channels such as television, newspapers or digital and online media, as well as by industry sectors. In 2017, the travels and transport market spent almost 2 billion Danish kroner on advertising in Denmark. The retailing (roughly 1.64 billion Danish kroner) and means of transport (1,214 million Danish kroner) ranked second and third respectively.
According to an other source, the total advertising revenue in Denmark amounted to nearly 13.6 billion Danish kroner in 2018; this is an increase of roughly 140 million Danish kroner compared to the previous year. The highest advertisers was furniture factory FDB, with ad expenditures of approximately 346 Danish kroner as of 2017.

Industry sectors ranked by advertising expenditure in Denmark in 2017

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Release date

December 2018



Survey time period


Special properties

gross expenditure

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Statistics on "TV advertising in the U.S."

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