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Industry sectors ranked by advertising expenditure in Denmark in 2015 (in million DKK)

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Advertising spending in Denmark 2015, by industry sector This statistic displays the advertising spending by industry sector in Denmark in 2015. Advertising expenditure - or spending - is defined as the amount spent by companies on advertising and can be broken down by different channels such as television, newspapers or digital and online media, as well as by industry sectors. In 2015, the travels and transport market spent almost 1.4 billion Danish kroner on advertising in Denmark. The retailing (roughly 1.33 billion Danish kroner) and electronic sector (1,288 million Danish kroner) ranked second and third respectively. According to an other source, the total advertising revenue in Denmark amounted to more than 13.3 billion Danish kroner in 2016; this is a decrease of roughly 1 billion Danish kroner compared to 2008. The highest advertisers was Denmark's largest retailer Dansk Supermarked A/S, with ad expenditures of approximately 461 Danish kroner as of 2015.
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Spending in million DKK
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This statistic displays the advertising spending by industry sector in Denmark in 2015. Advertising expenditure - or spending - is defined as the amount spent by companies on advertising and can be broken down by different channels such as television, newspapers or digital and online media, as well as by industry sectors. In 2015, the travels and transport market spent almost 1.4 billion Danish kroner on advertising in Denmark. The retailing (roughly 1.33 billion Danish kroner) and electronic sector (1,288 million Danish kroner) ranked second and third respectively. According to an other source, the total advertising revenue in Denmark amounted to more than 13.3 billion Danish kroner in 2016; this is a decrease of roughly 1 billion Danish kroner compared to 2008. The highest advertisers was Denmark's largest retailer Dansk Supermarked A/S, with ad expenditures of approximately 461 Danish kroner as of 2015.
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Release date
December 2016
Region
Denmark
Survey time period
2015
Special properties
gross expenditure

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