Paid online advertising usage among French enterprises in 2016, by industry

Share of enterprises spending money in online advertising in France in 2016, by industry

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Source

Release date

April 2017

Region

France

Survey time period

2016

Number of respondents

12,500 respondents

Special properties

enterprises with a website

Method of interview

Questionnaire

Supplementary notes

* Information and communication: section J of the French industry classification system (NAF), 2nd version.
Scientific, technical and specialized activities: section M of the NAF.
Support and administrative services, real estate: section N and L of the NAF. >
Transport and storage: section H of the NAF.
Wholesale and retail commerce, car and motorcycle business and repair: section G of the NAF.
Construction: section F of the of the NAF.
Manufacturing industry, production and distribution of electricity, gas, steam and air conditioning, production and distribution of water, decontamination and waste management: sections C, D and E of the NAF.
Accommodation and food services: section I of the NAF.

Shares calculated using figures provided.
Original data have been put in percentage and rounded.
Includes enterprises of at least ten people.
Excludes agricultural, financial and insurances enterprises.

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