programmatic advertising spending in Italy grew by 22percent, reaching 716 million euros, up from 588 million euros a year earlier.
In 2021, Change in programmatic advertising spending in Italy from 2015 to 2021
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Statistics on Digital advertising in Italy
Overview
4
Italian market overview
7
- Premium Statistic Internet ad spend in Italy 2015-2024
- Premium Statistic Advertising spending share in Italy 2021, by medium
- Premium Statistic Internet ad spending in Italy 2016-2025, by device
- Premium Statistic Digital advertising spending share Italy 2021, by industry
- Premium Statistic Digital ad spending per internet user in Italy 2017-2025
- Premium Statistic Programmatic ad spending in Italy 2014-2021
- Premium Statistic Programmatic ad spend growth in Italy 2015-2021
Formats
6
- Premium Statistic Digital ad spend growth in Italy 2021, by format
- Premium Statistic Online video advertising spending in Italy 2017-2025
- Premium Statistic Display ad spending Italy 2019-2021
- Premium Statistic Online banner advertising spending in Italy 2017-2025
- Premium Statistic Social media advertising spending in Italy 2017-2025
- Premium Statistic Search ad spending Italy 2019-2021
Mobile
5
- Premium Statistic Mobile cellular subscriptions per 100 capita in Italy 2010-2025
- Premium Statistic Mobile ad spending in Italy 2016-2025
- Premium Statistic Mobile ad spending growth in Italy 2016-2025
- Premium Statistic Mobile ad spending in Italy 2016-2025, by format
- Premium Statistic Mobile share of internet ad spend in Italy 2016-2025
Consumer attitudes
5
- Premium Statistic Attitudes towards online advertising in Italy 2022
- Premium Statistic Sources first introducing web users to new brands in Italy 2021
- Premium Statistic Perceived reliability of information sources in Italy 2021
- Premium Statistic Sources driving purchase decisions of Gen Z in Italy 2021
- Premium Statistic Reasons why Italian consumers prefer video ads over other ad types 2021
Further related statistics
16
- Digital programmatic advertising market in Italy 2017-2019
- Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Programmatic buying share of display advertising spending in France 2011-2017
- Digital advertising inventory in Australia 2015, by source & format
- Display ad revenue through programmatic channels in the Netherlands 2012-2017
- Ad spend of leading companies in Australia 2017
- Online advertising expenditure in Poland 2010-2021
- Programmatic advertising spending in the Netherlands 2016-2020
- Ad market share of advertising media types in Germany 2013-2020
- Major obstacles in programmatic marketing development in Italy 2019
- Media advertising spending distribution in France 2011-2014, by medium
- Internet advertising market size Hong Kong 2010-2019
- Online advertising market value in Poland 2018-2025
- Weekly circulation of advertising papers in Germany 2000-2021
- Online ads: monthly gross sales in Germany 2015-2017
- Market revenue of internet advertising in Taiwan 2017-2026
Further Content: You might find this interesting as well
Statistics
- Digital programmatic advertising market in Italy 2017-2019
- Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Programmatic buying share of display advertising spending in France 2011-2017
- Digital advertising inventory in Australia 2015, by source & format
- Display ad revenue through programmatic channels in the Netherlands 2012-2017
- Ad spend of leading companies in Australia 2017
- Online advertising expenditure in Poland 2010-2021
- Programmatic advertising spending in the Netherlands 2016-2020
- Ad market share of advertising media types in Germany 2013-2020
- Major obstacles in programmatic marketing development in Italy 2019
- Media advertising spending distribution in France 2011-2014, by medium
- Internet advertising market size Hong Kong 2010-2019
- Online advertising market value in Poland 2018-2025
- Weekly circulation of advertising papers in Germany 2000-2021
- Online ads: monthly gross sales in Germany 2015-2017
- Market revenue of internet advertising in Taiwan 2017-2026
engage.it. (April 27, 2022). Change in programmatic advertising spending in Italy from 2015 to 2021 [Graph]. In Statista. Retrieved January 31, 2023, from https://www.statista.com/statistics/829694/growth-rate-of-programmatic-advertising-in-italy/
engage.it. "Change in programmatic advertising spending in Italy from 2015 to 2021." Chart. April 27, 2022. Statista. Accessed January 31, 2023. https://www.statista.com/statistics/829694/growth-rate-of-programmatic-advertising-in-italy/
engage.it. (2022). Change in programmatic advertising spending in Italy from 2015 to 2021. Statista. Statista Inc.. Accessed: January 31, 2023. https://www.statista.com/statistics/829694/growth-rate-of-programmatic-advertising-in-italy/
engage.it. "Change in Programmatic Advertising Spending in Italy from 2015 to 2021." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/829694/growth-rate-of-programmatic-advertising-in-italy/
engage.it, Change in programmatic advertising spending in Italy from 2015 to 2021 Statista, https://www.statista.com/statistics/829694/growth-rate-of-programmatic-advertising-in-italy/ (last visited January 31, 2023)
Change in programmatic advertising spending in Italy from 2015 to 2021 [Graph], engage.it, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/829694/growth-rate-of-programmatic-advertising-in-italy/