Programmatic ad spend growth in Italy 2015-2021
In 2021, programmatic advertising spending in Italy grew by 22percent, reaching 716 million euros, up from 588 million euros a year earlier.
Change in programmatic advertising spending in Italy from 2015 to 2021
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Digital advertising in Italy
Overview
4
Italian market overview
7
- Premium Statistic Internet ad spend in Italy 2015-2024
- Premium Statistic Advertising spending share in Italy 2021, by medium
- Premium Statistic Internet ad spending in Italy 2016-2025, by device
- Premium Statistic Digital advertising spending share Italy 2021, by industry
- Premium Statistic Digital ad spending per internet user in Italy 2017-2025
- Premium Statistic Programmatic ad spending in Italy 2014-2021
- Premium Statistic Programmatic ad spend growth in Italy 2015-2021
Formats
6
- Premium Statistic Digital ad spend growth in Italy 2021, by format
- Premium Statistic Online video advertising spending in Italy 2017-2025
- Premium Statistic Display ad spending Italy 2019-2021
- Premium Statistic Online banner advertising spending in Italy 2017-2025
- Premium Statistic Social media advertising spending in Italy 2017-2025
- Premium Statistic Search ad spending Italy 2019-2021
Mobile
5
- Premium Statistic Mobile cellular subscriptions per 100 capita in Italy 2010-2025
- Premium Statistic Mobile ad spending in Italy 2016-2025
- Premium Statistic Mobile ad spending growth in Italy 2016-2025
- Premium Statistic Mobile ad spending in Italy 2016-2025, by format
- Premium Statistic Mobile share of internet ad spend in Italy 2016-2025
Consumer attitudes
5
- Premium Statistic Attitudes towards online advertising in Italy 2022
- Premium Statistic Sources first introducing web users to new brands in Italy 2021
- Premium Statistic Perceived reliability of information sources in Italy 2021
- Premium Statistic Sources driving purchase decisions of Gen Z in Italy 2021
- Premium Statistic Reasons why Italian consumers prefer video ads over other ad types 2021
Further related statistics
16
- Digital programmatic advertising market in Italy 2017-2019
- Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Programmatic buying share of display advertising spending in France 2011-2017
- Digital advertising inventory in Australia 2015, by source & format
- Display ad revenue through programmatic channels in the Netherlands 2012-2017
- Ad spend of leading companies in Australia 2017
- Online advertising expenditure in Poland 2010-2021
- Programmatic advertising spending in the Netherlands 2016-2020
- Ad market share of advertising media types in Germany 2013-2020
- Major obstacles in programmatic marketing development in Italy 2019
- Media advertising spending distribution in France 2011-2014, by medium
- Internet advertising market size Hong Kong 2010-2019
- Online advertising market value in Poland 2018-2025
- Weekly circulation of advertising papers in Germany 2000-2021
- Online ads: monthly gross sales in Germany 2015-2017
- Market revenue of internet advertising in Taiwan 2017-2026
Further Content: You might find this interesting as well
Statistics
- Digital programmatic advertising market in Italy 2017-2019
- Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Programmatic buying share of display advertising spending in France 2011-2017
- Digital advertising inventory in Australia 2015, by source & format
- Display ad revenue through programmatic channels in the Netherlands 2012-2017
- Ad spend of leading companies in Australia 2017
- Online advertising expenditure in Poland 2010-2021
- Programmatic advertising spending in the Netherlands 2016-2020
- Ad market share of advertising media types in Germany 2013-2020
- Major obstacles in programmatic marketing development in Italy 2019
- Media advertising spending distribution in France 2011-2014, by medium
- Internet advertising market size Hong Kong 2010-2019
- Online advertising market value in Poland 2018-2025
- Weekly circulation of advertising papers in Germany 2000-2021
- Online ads: monthly gross sales in Germany 2015-2017
- Market revenue of internet advertising in Taiwan 2017-2026
engage.it. (April 27, 2022). Change in programmatic advertising spending in Italy from 2015 to 2021 [Graph]. In Statista. Retrieved January 31, 2023, from https://www.statista.com/statistics/829694/growth-rate-of-programmatic-advertising-in-italy/
engage.it. "Change in programmatic advertising spending in Italy from 2015 to 2021." Chart. April 27, 2022. Statista. Accessed January 31, 2023. https://www.statista.com/statistics/829694/growth-rate-of-programmatic-advertising-in-italy/
engage.it. (2022). Change in programmatic advertising spending in Italy from 2015 to 2021. Statista. Statista Inc.. Accessed: January 31, 2023. https://www.statista.com/statistics/829694/growth-rate-of-programmatic-advertising-in-italy/
engage.it. "Change in Programmatic Advertising Spending in Italy from 2015 to 2021." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/829694/growth-rate-of-programmatic-advertising-in-italy/
engage.it, Change in programmatic advertising spending in Italy from 2015 to 2021 Statista, https://www.statista.com/statistics/829694/growth-rate-of-programmatic-advertising-in-italy/ (last visited January 31, 2023)
Change in programmatic advertising spending in Italy from 2015 to 2021 [Graph], engage.it, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/829694/growth-rate-of-programmatic-advertising-in-italy/