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Italy: growth rate of programmatic advertising 2015-2018
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Italy: growth rate of programmatic advertising 2015-2018
Growth rate of programmatic advertising in Italy from 2015 to 2018*
by Daniela Coppola,
last edited
Apr 24, 2018
The statistic shows the growth rate of programmatic advertising in Italy from 2015 to 2017, with a forecast for 2018. In 2015, the market value of the programmatic advertising increased by 113 percent, while it is likely to grow between 18 and 20 percent in 2018.
Growth rate of programmatic advertising in Italy from 2015 to 2018*
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Description
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by Daniela Coppola,
last edited
Apr 24, 2018
The statistic shows the growth rate of programmatic advertising in Italy from 2015 to 2017, with a forecast for 2018. In 2015, the market value of the programmatic advertising increased by 113 percent, while it is likely to grow between 18 and 20 percent in 2018.
- Show sources information
- Show publisher information
- Release date
- April 2018
- Region
- Italy
- Survey time period
- 2015 to 2018
- Supplementary notes
-
*Data represent a forecast.
Percentage change in 2018 could fluctuate between 18 and 20 percent.
Source
- Show sources information
- Show publisher information
- Release date
- April 2018
More information
- Region
- Italy
- Survey time period
- 2015 to 2018
- Supplementary notes
-
*Data represent a forecast.
Percentage change in 2018 could fluctuate between 18 and 20 percent.
Other statistics on the topic
+Advertising & Marketing
Penetration of programmatic advertising in Europe 2017, by country
+Advertising & Marketing
Europe: programmatic display ad spend 2012-2017
+Advertising & Marketing
Share of digital advertising spending in the UK 2015 and 2019, by sales method
+Advertising & Marketing
Programmatic advertising buying in the United Kingdom (UK) 2017, by channel
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Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Overview
The most important statistics
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*Penetration of programmatic advertising in Europe 2017, by country
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*Programmatic digital display ad spending in the United Kingdom (UK) 2013-2016
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales methodShare of digital advertising spending in the UK 2015 and 2019, by sales method
- Automated trading by format
The most important statistics
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*Programmatic digital display ad spending in the UK 2013-2016, by device
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by formatShare of programmatic advertising spending in the UK 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Desktop: programmatic digital display ad spending in the UK 2013-2016
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*Programmatic desktop digital display ad spending growth in the UK 2013-2016
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Mobile programmatic digital display ad spending in the UK 2013-2016
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*Mobile programmatic digital display ad spending growth in the UK 2013-2016
- Marketer and publisher behavior
The most important statistics
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channelProgrammatic advertising buying in the United Kingdom (UK) 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016Programmatic advertising investment in the UK 2016, by share of budget
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016Planned distribution of ad impression sales by publishers in the UK 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016Publisher experience with header bidding in the United Kingdom (UK) 2016
- Do you work with a header bidding container? Header bidding container usage by publishers in the United Kingdom (UK) 2016
- How many header bidding partners are you expecting to work with over the next 12 months?Publishers plans for header bidding partners in the United Kingdom (UK) 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: digital programmatic advertising market 2017, by type
- Italy: programmatic advertising market value 2014-2018
- Italy: programmatic advertising market share on media sector 2015
- Italy: digital display advertising market 2015
- Italy: market share of digital display programmatic advertising industry 2015
- Italy: display programmatic advertising market share 2013-2017
- Digital display ad sales in the United Kingdom (UK) 2014, by sales method and ad type
- Sales methods for digital display advertising in the United Kingdom (UK) 2013-2015
- Programmatic buying share of display advertising spending in France 2011-2015
- Digital advertising inventory in Australia 2015, by source & format
- Italy: advertising market in 2016 by channel
- Ad spend of leading companies in Australia 2017
- Digital advertising's share of total advertising market in the Nordic countries 2016
- Share of programmatic buying of display advertising expenditure in Finland 2013-2017
- Percentage growth of programmatic video revenue in the Nordics 2017
- Display ad revenue through programmatic channels in the Netherlands 2012-2017
- Italy: advertising market composition 2017, by source
- Reasons for investing in programmatic advertising according to publishers Europe 2015
- Ad market share of advertising media types in Germany 2013-2018
- Total advertising market revenue in selected Nordic countries 2016
Studies
- Programmatic advertising
- Digital advertising in Europe
- Advertising in Europe
- Advertising in Germany
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Advertising in Poland
- Advertising in Italy
- Advertising in the Netherlands
- Advertising in the Nordics
- Advertising in Turkey
- TV advertising in the U.S.
- Advertising in North America
- Attitudes Towards Programmatic Advertising 2018
- Advertising industry in Spain
Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Europe: programmatic display ad spend 2012-2017
- Penetration of programmatic advertising in Europe 2017, by country
- Programmatic digital display ad spending in the United Kingdom (UK) 2013-2016
- Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Share of digital advertising spending in the UK 2015 and 2019, by sales method
- Programmatic digital display ad spending in the UK 2013-2016, by device
- Share of programmatic advertising spending in the UK 2015, by format
- Desktop: programmatic digital display ad spending in the UK 2013-2016
- Programmatic desktop digital display ad spending growth in the UK 2013-2016
- Mobile programmatic digital display ad spending in the UK 2013-2016
- Mobile programmatic digital display ad spending growth in the UK 2013-2016
- Programmatic advertising buying in the United Kingdom (UK) 2017, by channel
- Programmatic advertising investment in the UK 2016, by share of budget
- Planned distribution of ad impression sales by publishers in the UK 2016
- Publisher experience with header bidding in the United Kingdom (UK) 2016
- Header bidding container usage by publishers in the United Kingdom (UK) 2016
- Publishers plans for header bidding partners in the United Kingdom (UK) 2016
- Italy: digital programmatic advertising market 2017, by type
- Italy: programmatic advertising market value 2014-2018
- Italy: programmatic advertising market share on media sector 2015
- Italy: digital display advertising market 2015
- Italy: market share of digital display programmatic advertising industry 2015
- Italy: display programmatic advertising market share 2013-2017
- Digital display ad sales in the United Kingdom (UK) 2014, by sales method and ad type
- Sales methods for digital display advertising in the United Kingdom (UK) 2013-2015
- Programmatic buying share of display advertising spending in France 2011-2015
- Digital advertising inventory in Australia 2015, by source & format
- Italy: advertising market in 2016 by channel
- Ad spend of leading companies in Australia 2017
- Digital advertising's share of total advertising market in the Nordic countries 2016
- Share of programmatic buying of display advertising expenditure in Finland 2013-2017
- Percentage growth of programmatic video revenue in the Nordics 2017
- Display ad revenue through programmatic channels in the Netherlands 2012-2017
- Italy: advertising market composition 2017, by source
- Reasons for investing in programmatic advertising according to publishers Europe 2015
- Ad market share of advertising media types in Germany 2013-2018
- Total advertising market revenue in selected Nordic countries 2016
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