- Media & Advertising›
- Advertising & Marketing ›
Italy: programmatic advertising market value 2014-2018
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Italy: programmatic advertising market value 2014-2018
Market value of the programmatic advertising industry in Italy from 2014 to 2018* (in million euros)
The statistic shows the market value of the programmatic advertising industry in Italy from 2014 to 2017, with a forecast for 2018. In 2015, the market value of the programmatic advertising was about 234 million euros, it is likely to reach 480 million euros in 2018.
Market value of the programmatic advertising industry in Italy from 2014 to 2018* (in million euros)
| Market value in million euros | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Market value in million euros | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Please be patient - this may take a moment
Description
Source
More information
- Show sources information
- Show publisher information
- Release date
- April 2018
- Region
- Italy
- Survey time period
- 2014 to 2018
- Supplementary notes
-
*Data represent a forecast.
Market value in 2018 could fluctuate between 480 and 490 million euros.
Source
- Show sources information
- Show publisher information
- Release date
- April 2018
More information
- Region
- Italy
- Survey time period
- 2014 to 2018
- Supplementary notes
-
*Data represent a forecast.
Market value in 2018 could fluctuate between 480 and 490 million euros.
Other statistics on the topic
+Advertising & Marketing
Penetration of programmatic advertising in Europe 2017, by country
+Advertising & Marketing
Europe: programmatic display ad spend 2012-2017
+Advertising & Marketing
Share of digital advertising spending in the UK 2015 and 2019, by sales method
+Advertising & Marketing
Programmatic advertising buying in the United Kingdom (UK) 2017, by channel
You only have access to basic statistics.
This statistic is not included in your account!
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate solution including all features.
Prices do not include sales tax.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
- Overview
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*Penetration of programmatic advertising in Europe 2017, by country
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*Programmatic digital display ad spending in the United Kingdom (UK) 2013-2016
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales methodShare of digital advertising spending in the UK 2015 and 2019, by sales method
- Automated trading by format
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*Programmatic digital display ad spending in the UK 2013-2016, by device
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by formatShare of programmatic advertising spending in the UK 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Desktop: programmatic digital display ad spending in the UK 2013-2016
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*Programmatic desktop digital display ad spending growth in the UK 2013-2016
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Mobile programmatic digital display ad spending in the UK 2013-2016
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*Mobile programmatic digital display ad spending growth in the UK 2013-2016
- Marketer and publisher behavior
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channelProgrammatic advertising buying in the United Kingdom (UK) 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016Programmatic advertising investment in the UK 2016, by share of budget
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016Planned distribution of ad impression sales by publishers in the UK 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016Publisher experience with header bidding in the United Kingdom (UK) 2016
- Do you work with a header bidding container? Header bidding container usage by publishers in the United Kingdom (UK) 2016
- How many header bidding partners are you expecting to work with over the next 12 months?Publishers plans for header bidding partners in the United Kingdom (UK) 2016
- Italy: programmatic advertising market share on media sector 2015
- Italy: growth rate of programmatic advertising 2015-2018
- Italy: digital programmatic advertising market 2017, by type
- Italy: display programmatic advertising market share 2013-2017
- Italy: digital display advertising market 2015
- Italy: market share of digital display programmatic advertising industry 2015
- Market volume of online advertising in Switzerland 2006-2017, by segment
- Digital display ad sales in the United Kingdom (UK) 2014, by sales method and ad type
- Advertising investments in Germany 1995-2018
- Italy: internet advertising market share 2015, by format
- Volume of the online advertising market in Germany 2013-2016, by segment
- Sales methods for digital display advertising in the United Kingdom (UK) 2013-2015
- Advertising expenditure growth in selected countries 2015-2020
- Advertising spending in Western Europe 2000-2021
- Internet advertising investments in Germany 2006-2018
- Italy: internet advertising market share 2015, by device
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Global advertising expenditure 2010-2020, by region
- Programmatic advertising
- Digital advertising in Europe
- Advertising market in the U.S.
- Advertising in Europe
- Advertising in Germany
- Advertising in Poland
- Digital advertising formats in the U.S.
- Advertising in the Netherlands
- Advertising in Italy
- Online advertising metrics
- Advertising in the United Kingdom (UK)
- BRICS advertising
- Digital advertising in North America
- Advertising in the Nordics
- Advertising in Africa
- Europe: programmatic display ad spend 2012-2017
- Penetration of programmatic advertising in Europe 2017, by country
- Programmatic digital display ad spending in the United Kingdom (UK) 2013-2016
- Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Share of digital advertising spending in the UK 2015 and 2019, by sales method
- Programmatic digital display ad spending in the UK 2013-2016, by device
- Share of programmatic advertising spending in the UK 2015, by format
- Desktop: programmatic digital display ad spending in the UK 2013-2016
- Programmatic desktop digital display ad spending growth in the UK 2013-2016
- Mobile programmatic digital display ad spending in the UK 2013-2016
- Mobile programmatic digital display ad spending growth in the UK 2013-2016
- Programmatic advertising buying in the United Kingdom (UK) 2017, by channel
- Programmatic advertising investment in the UK 2016, by share of budget
- Planned distribution of ad impression sales by publishers in the UK 2016
- Publisher experience with header bidding in the United Kingdom (UK) 2016
- Header bidding container usage by publishers in the United Kingdom (UK) 2016
- Publishers plans for header bidding partners in the United Kingdom (UK) 2016
- Italy: programmatic advertising market share on media sector 2015
- Italy: growth rate of programmatic advertising 2015-2018
- Italy: digital programmatic advertising market 2017, by type
- Italy: display programmatic advertising market share 2013-2017
- Italy: digital display advertising market 2015
- Italy: market share of digital display programmatic advertising industry 2015
- Market volume of online advertising in Switzerland 2006-2017, by segment
- Digital display ad sales in the United Kingdom (UK) 2014, by sales method and ad type
- Advertising investments in Germany 1995-2018
- Italy: internet advertising market share 2015, by format
- Volume of the online advertising market in Germany 2013-2016, by segment
- Sales methods for digital display advertising in the United Kingdom (UK) 2013-2015
- Advertising expenditure growth in selected countries 2015-2020
- Advertising spending in Western Europe 2000-2021
- Internet advertising investments in Germany 2006-2018
- Italy: internet advertising market share 2015, by device
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Global advertising expenditure 2010-2020, by region
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
- Demographics
- Economy
- Education & Science
- Politics & Government
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
You can only download this statistic as a Premium user.
You can only download this statistic as a Premium user.
You can only download this statistic as a Premium user.
As a Premium user you get access to the detailed source references and background information about this statistic.
As a Premium user you get access to background information and details about the release of this statistic.
As soon as this statistic is updated, you will immediately be notified via e-mail.
You need at least a Premium Account to use this feature.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.