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Programmatic ad spending in Italy 2014-2021

Published by Statista Research Department, May 3, 2022
In 2021, the market value of programmatic advertising in Italy stood at 716 million euros, a 22 percent increase from the 2020 value of 588 million. In the presented period of eight years, the value of the Italian programmatic market grew nearly seven-fold.

Programmatic advertising spending in Italy from 2014 to 2021 (in million euros)

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