Programmatic ad spending in Italy 2014-2022

Published by
Michele Majidi,
Aug 21, 2023
In 2022, the market value of programmatic advertising in Italy stood at 788 million euros, a 10 percent increase from the 2021 value of 716 million. In the presented period of nine years, the value of the Italian programmatic market grew nearly seven-fold.

Programmatic advertising spending in Italy from 2014 to 2022 (in million euros)

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Release date

April 2023

Region

Italy

Survey time period

2014 to 2022

Supplementary notes

Figures prior to 2022 taken from earlier reports.

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