Mobile video ad expected characteristics in the U.S. Q1 2015, by device

The statistic shows information on characteristics of mobile video advertising expected by mobile viewers in the United States in the first quarter of 2015, broken down by device. According to the source, 40 percent of respondents wanted tablet video advertising to be entertaining, 37 percent wished it was informative and 29 percent preferred it to be funny.

Characteristics of mobile video advertising expected by mobile viewers in the United States in 1st quarter 2015, by device

Entertain meInform meMake me laugh
----
----
----
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

July 2015

Region

United States

Survey time period

Q1 2015

Number of respondents

3,250 respondents

Age group

13-54 years

Special properties

consumers who watch video on a mobile device at least once a month

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Digital advertising in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.