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Number of social network users Japan 2017-2025

The number of social media users in Japan amounted to approximately 82.6 million in 2019. This figure was projected to increase to about 89 million users by 2025, despite an expected decrease of the total population of Japan.

Leading social networking services

The most commonly used social networking services (SNS) in Japan are messaging app LINE, as well as Twitter, Instagram, Facebook, and TikTok. LINE was developed by a Japanese subsidiary of the South Korean internet search engine provider Naver, as a response to the Great East Japan Earthquake in 2011. While the traditional telecommunication infrastructure was damaged, people were still able to connect with loved ones via social media and could stay informed about the most recent news. These possibilities generated a boost for social media in Japan, not only for LINE, but for Twitter and Facebook as well. Today, LINE has the highest number of monthly active users in Japan, with the number of monthly active LINE users comprising about two thirds of the Japanese population.

Usage today

Social media plays an important role today in how people in Japan communicate with one another. According to a survey from 2019, three quarters of Japanese used SNS on a daily basis. Due to its nearly ubiquitous presence in the daily lives of people, social media is also an important information tool for government institutions or companies that want to get their messages across to citizens and customers. When it comes to access devices, people primarily rely on smartphones, showing the high importance of mobile SNS usage.

Number of social media users in Japan from 2017 to 2019 with a forecast until 2025

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Release date

July 2020



Survey time period

2017 to 2019

Special properties

internet users who use a social network site via any device at least once per month

Supplementary notes


Figures have been rounded.

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Statistics on "Internet usage in Japan"

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