Japan: social media usage time per weekday 2021

The average time people in Japan spent on using social media per weekday stood at more than 40 minutes as of fiscal year 2021. The usage time during working days increased considerably in recent years.

Average time people spent on using social media per weekday in Japan from fiscal year 2012 to 2021 (in minutes)

Characteristic	Average time in minutes
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Release date

August 2022

More information

Region

Japan

Survey time period

November 30 to December 6, 2021*

Number of respondents

3,000**

Age group

13-69 years

Special properties

based on diary entries; excluding time spent on video-sharing services

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted from November to December 2021 as figures for fiscal year 2021. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys, each with a sample size of 3,000 respondents.
**Figures are based on diary entries of 1,500 respondents. Answers represent the average usage time of two weekdays, which is why the sample size is indicated as 3,000 respondents.

Data prior to fiscal year 2020 come from previous reporting.

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