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Local information sought via online search engines on smartphones in the UK 2014

Which of the following types of local information do you look for using a search engine on your smartphone?

Local information sought via online search engines on smartphones in the UK 2014 This statistic displays the findings of a survey on the types of local information being sought for online via search engines by smartphone owners in the United Kingdom (UK) as of November 2014. When asked which types of local information they searched for online using search engines, 40 percent of smartphone owners reported looking for directions.
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Which of the following types of local information do you look for using a search engine on your smartphone?

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Description

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More information

This statistic displays the findings of a survey on the types of local information being sought for online via search engines by smartphone owners in the United Kingdom (UK) as of November 2014. When asked which types of local information they searched for online using search engines, 40 percent of smartphone owners reported looking for directions.
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Release date
December 2014
Region
United Kingdom
Survey time period
November 2014
Number of respondents
500 respondents
Special properties
used device to search for information using search engines for any purchase during the last 6 months
Method of interview
Online panel
Supplementary notes
* Original survey question: "What type(s) of information did you search for on your smartphone using search engines? Select all that apply."
Multiple answers were possible.
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