Local information sought via online search engines on smartphones in the UK 2014

This statistic displays the findings of a survey on the types of local information being sought for online via search engines by smartphone owners in the United Kingdom (UK) as of November 2014. When asked which types of local information they searched for online using search engines, 40 percent of smartphone owners reported looking for directions.

Which of the following types of local information do you look for using a search engine on your smartphone?

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Release date

December 2014


United Kingdom

Survey time period

November 2014

Number of respondents

500 respondents

Special properties

used device to search for information using search engines for any purchase during the last 6 months

Method of interview

Online panel

Supplementary notes

* Original survey question: "What type(s) of information did you search for on your smartphone using search engines? Select all that apply."
Multiple answers were possible.

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Statistics on "Online search usage"

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