Influence of delivery reviews on purchase decisions in the UK 2010-2014

This statistic displays the findings of a survey on the influence of online customers reviews about delivery services on purchase decisions in the United Kingdom (UK) from 2010 to 2014. In 2013/14 survey, it was found that approximately 35 percent of responding households agreed with the statement that a positive delivery review found on the internet had influenced their choice of retailer.

Has a customer review about delivery service influenced your choice of retailer?

YesNoMaybe
2010/1118.1%68.6%13.3%
2011/1235.4%47.1%17.5%
2012/1335.9%44.3%19.7%
2013/1434.5%45.4%20.1%
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Source

Release date

January 2014

Region

United Kingdom

Survey time period

2010 to 2014

Number of respondents

586 respondents

Special properties

households.

Supplementary notes

* Original survey question: "Has a customer review (on a retailer’s web site) or social network comment about a company's delivery service influenced your choice of retailer?"

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