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Influence of delivery reviews on purchase decisions in the UK 2010-2014

This statistic displays the findings of a survey on the influence of online customers reviews about delivery services on purchase decisions in the United Kingdom (UK) from 2010 to 2014. In 2013/14 survey, it was found that approximately 35 percent of responding households agreed with the statement that a positive delivery review found on the internet had influenced their choice of retailer.

Has a customer review about delivery service influenced your choice of retailer?

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Source

Release date

January 2014

Region

United Kingdom

Survey time period

2010 to 2014

Number of respondents

586 respondents

Special properties

households.

Supplementary notes

* Original survey question: "Has a customer review (on a retailer’s web site) or social network comment about a company's delivery service influenced your choice of retailer?"

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