What does the online shopper want? The answer for UK consumers was price comparisons, according to results of a consumer survey conducted each year from 2018 to 2020. In each of these years, those surveyed predominantly cited price comparison and greater variety as the two leading motivations to do their shopping online.
Most popular items purchased online
The latest reports published by the Office for National Statistics (UK) also suggested that, for both British men and women alike, clothing and sports goods were the number one items that shoppers purchased online in 2020. Ranking second that year, deliveries from restaurants, fast-food chains or catering services were ordered by approximately a third of consumers in Great Britain.
UK: Europe’s leading e-commerce market
UK’s online shoppers drive the sovereign country’s retail sector. Currently, the share of online sales as a proportion to all retail trade makes the United Kingdom the leading e-commerce market in Europe. Forecasts indicate that the total value of online sales in the UK will have reached approximately billion British pounds in 2020.
Leading consumer motivations for online shopping in the United Kingdom (UK) from 2018 to 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Royal Mail. (October 5, 2020). Leading consumer motivations for online shopping in the United Kingdom (UK) from 2018 to 2020 [Graph]. In Statista. Retrieved August 11, 2022, from https://www.statista.com/statistics/986802/consumers-reasons-for-shopping-online-uk/
Royal Mail. "Leading consumer motivations for online shopping in the United Kingdom (UK) from 2018 to 2020." Chart. October 5, 2020. Statista. Accessed August 11, 2022. https://www.statista.com/statistics/986802/consumers-reasons-for-shopping-online-uk/
Royal Mail. (2020). Leading consumer motivations for online shopping in the United Kingdom (UK) from 2018 to 2020. Statista. Statista Inc.. Accessed: August 11, 2022. https://www.statista.com/statistics/986802/consumers-reasons-for-shopping-online-uk/
Royal Mail. "Leading Consumer Motivations for Online Shopping in The United Kingdom (Uk) from 2018 to 2020." Statista, Statista Inc., 5 Oct 2020, https://www.statista.com/statistics/986802/consumers-reasons-for-shopping-online-uk/
Royal Mail, Leading consumer motivations for online shopping in the United Kingdom (UK) from 2018 to 2020 Statista, https://www.statista.com/statistics/986802/consumers-reasons-for-shopping-online-uk/ (last visited August 11, 2022)
