Leading countries for most recent cross-border purchase in the UK 2019

For UK consumers who purchased goods from sellers outside of the UK, China was the most popular country. According to the results of a recent consumer survey, 45 percent of UK consumers stated that their most recent cross-border purchase was from China. Germany was the third most popular country with six percent of consumers having bought online from this country.

Country of most recent purchase of consumers in the United Kingdom (UK) as of September 2019*

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Release date

January 2020


United Kingdom

Survey time period

September 16-30, 2019

Number of respondents


Special properties

frequent online cross-border shopper

Method of interview

Online panel

Supplementary notes

* This question was phrased by the source as follows: "Please specify the country from which you bought this most most recent online cross-border purchase."
** The sample number includes respondents from 41 countries that took part in this survey. The source indicated that for 38 of 41 survey countries, the individual sample size was 500 or 1,000.

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Statistics on "UK consumers: Online grocery shopping"

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