Pay TV viewers vs. pay TV nonviewers in the U.S. 2014-2019

The timeline depicts the shares of pay TV viewers and nonviewers in the United States in 2014 as well as a forecast until 2019. In 2014, the share of pay TV viewers amounted to 84.8 percent and the source projected that it would fall to 77.4 percent in 2019.

Share of pay TV viewers vs. pay TV nonviewers in the United States from 2014 to 2019

Pay TV viewersPay TV nonviewers
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Release date

December 2015


United States

Survey time period


Supplementary notes

* Forecast.
The source defines pay TV households as those with a subscription to traditional pay TV services; excludes IPTV abd pure-play online video services (e.g. Hulu, Netflix, YouTube, etc.)

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