Number of non-pay TV viewers in the U.S. 2013-2026

Published by
Julia Stoll,
Jul 11, 2022
In 2021, the number of non-pay TV viewers in the United States amounted to around 111 million. In the past decade, the amount of cord-cutters and cord-nevers in the country has steadily increased and is forecast to continue to do so. Estimates show that over 150 million people will not have access to traditional pay TV services by the end of 2026.

Number of non-pay TV viewers in the United States from 2013 to 2026 (in millions)

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Release date

June 2022

Region

United States

Survey time period

2013, 2018 to 2021

Special properties

forecast data from February 2022; incl. cable, satellite, telecom/fiber operators, and MSOs

Supplementary notes

* Forecast.
The source defines non-pay TV viewers as those who no longer have access to traditional pay TV services or have never had access to traditional pay TV services.

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Companies

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