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Number of non-pay TV viewers in the U.S. 2016-2021, by type
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Number of non-pay TV viewers in the U.S. 2016-2021, by type
Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)
The timeline presents the number of non-pay TV viewers in the United States in 2016 as well as a forecast until 2021, by type. In 2016, number of cord-cutters amounted to 16.7 million and the source projected that the number would climb to 40.1 million in 2021.
Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)
| Cord-cutters | Cord-nevers | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Cord-cutters | Cord-nevers | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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More information
The timeline presents the number of non-pay TV viewers in the United States in 2016 as well as a forecast until 2021, by type. In 2016, number of cord-cutters amounted to 16.7 million and the source projected that the number would climb to 40.1 million in 2021.
Show more- Show sources information
- Show publisher information
- Release date
- September 2017
- Region
- United States
- Survey time period
- July, 2017
- Age group
- 18 years and older
- Supplementary notes
-
* Forecast.
The source defines non-pay TV viewers as those who no longer have access to traditional pay TV services or have never had access to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, Sling TV, etc.).
Source
- Show sources information
- Show publisher information
- Release date
- September 2017
More information
- Region
- United States
- Survey time period
- July, 2017
- Age group
- 18 years and older
- Supplementary notes
-
* Forecast.
The source defines non-pay TV viewers as those who no longer have access to traditional pay TV services or have never had access to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, Sling TV, etc.).
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Statistics on "Cord-cutting in the U.S."
- Overview
The most important statistics
- Pay TV penetration rate in the United States from 2010 to 2018Pay TV penetration in the U.S. 2010-2018
- Share of pay TV subscribers in the United States from 2015 to 2018, by typeShare of pay TV subscribers in the U.S. 2015-2018, by type
- Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)Number of non-pay TV viewers in the U.S. 2016-2021, by type
- Change in the number of pay TV households in the United States from 2015 to 2020Growth of the number of pay TV households in the U.S. 2015-2020
- Average number of TV services used by viewers in North America in 2017 and 2018Number of TV services used by adults in North America 2018
- Share of cord cutters/nevers who co-view video content with others in the United States as of November 2017, by platformCo-viewing video content among cord cutters in the U.S. 2017, by platform
- Weekly time spent with selected video content among cord cutters/nevers in the United States in 2018 (in hours)Time spent with video content among cord cutters in the U.S. 2018, by medium
- Most popular TV services used as a substitute by cord-cutters in the United States in 2017, by viewer typeTV services used as substitute by cord-cutters in the U.S. 2017, by viewer type
- Consumer behavior
The most important statistics
- Plans to change cable/satellite providers in North America as of 4th quarter 2017Plans to change cable/satellite providers in North America Q4 2017
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of the 4th quarter of 2017Pay TV cancellation rate in the U.S. Q4 2017
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age groupShare of pay TV consumers who cut the cord in past year U.S. by age 2017
- What factors influenced your decision to cut off your cable/satellite service?Reasons for cutting the cord in North America 2017
- Most common reasons for canceling online streaming service subscriptions according to online users the United States as of August 2018Reasons for canceling online streaming service subscriptions in the U.S. 2018
- Cord-cutting households
The most important statistics
- Number and share of TV households without a traditional TV subscription in the United States from 2014 to 2018Number and share of cord-cutters/nevers in the U.S. 2014-2018
- Number of non-pay TV households in the United States from 1st quarter 2012 to 3rd quarter 2018 (in millions)Number of non-pay TV households in the U.S. 2012-2018
- Number of households not paying for traditional TV services in the United States from 2017 to 2022 (in millions)Number of cord-cutting households in the U.S. 2018
- Average household income of cord cutters in the United States in 2017Household income of cord cutters in the U.S. 2017
- Average household income of cord nevers in the United States in 2017Household income of cord nevers in the U.S. 2017
- Share of cord cutters in the United States in 2018, by age of head of householdShare of cord cutters in the U.S. 2018, by age
- Share of cord nevers in the United States in 2018, by age of head of householdShare of cord nevers U.S. 2018, by age
- Pay TV providers
The most important statistics
- Number of net subscriber losses among pay TV providers in the United States from 2014 to 2018 (in thousands)Total subscriber losses for cable companies in the U.S. 2014-2018
- Number of net subscriber losses among selected pay TV providers in the United States in 2018 (in thousands)Subscriber losses for selected cable companies in the U.S. 2018
- Number of Comcast video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)Comcast: no of video subscribers in the U.S. 2014-2018
- Number of DirecTV video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)DirecTV: no of video subscribers in the U.S. 2014-2018
- Number of Dish Network video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)Dish Network: no of video subscribers in the U.S. 2014-2018
- Number of Mediacom video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)Mediacom: no of video subscribers in the U.S. 2014-2018
- Number of Altice video subscribers in the United States from 2nd quarter 2016 to 4th quarter 2018 (in millions)Altice: no of video subscribers in the U.S. 2014-2018
- Churn rate of pay TV providers in the United States from 2014 to 2017Churn rate of cable companies in the U.S. 2014-2017
- Streaming
The most important statistics
- Average monthly time spent watching OTT services in cord-cutter homes vs. average OTT homes in the United States in March 2017 (in hours)Monthly time spent watching OTT services in the U.S. in March 2017
- Average consumer spending on online streaming services in the United States as of December 2017, by consumer typeSpending on online streaming services in the United States 2017, by consumer type
- Share of cord-cutters who pay for online streaming services in the United States as of December 2017Cord-cutters who use online streaming services U.S. 2017
- Share of cord-cutters who use online streaming subscriptions that are not theirs/that they do not pay for in the United States as of December 2017Cord-cutters who use online streaming services that are not theirs in the U.S. 2017
- Share of subscribers to selected streaming services that are cordless in the United States in 2018Cordless subscribers to streaming services in the U.S. 2018
- Most popular reasons for streaming more video on TV than a year ago among consumers in the United States in 2017 Reasons for streaming more video on TV in the U.S. 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Number of non-pay TV households in the U.S. 2014-2019, by type
- Pay TV viewers vs. pay TV nonviewers in the U.S. 2014-2019
- Number of pay TV viewers in the U.S. 2016-2021
- Growth of global pay TV subscription revenue 2015-2020, by platform
- Pay TV consumer behavior in the U.S. 2012-2014
- Pay TV consumer behavior in the U.S. 2013, by age
- Reasons for keep pay-TV provider in the U.S. 2016
- Most watched pay TV series in Canada in 2015
- Share of North American pay TV subscribers who were online video consumers 2015
- Skinny basic TV awareness level in Canada 2016, by region
- Skinny basic TV awareness level in Canada 2016, by gender
- Consumer perception of skinny TV packages 2016, by region
- Consumer perception of skinny TV packages 2016, by age
- Skinny basic TV awareness level in Canada 2016, by age
- Peru: pay TV penetration rate 2012-2016
- Viewership of Modern Family in the United States as of August 2017
- Viewership of ‘The Big Bang Theory’ in the U.S. as of May 2018, by age
- Most watched entertainment TV broadcasts in Canada in 2015
- TV viewers of FSN/FOX Sports Net in the U.S. 2017
- American Ninja Warrior audience 2017, by episode
Studies
- Pay TV in Latin America
- Pay TV in Mexico
- Pay TV in Chile
- Pay TV in Brazil
- Pay TV in Argentina
- Pay TV worldwide
- Pay TV in the U.S.
- Pay TV in the United Kingdom (UK)
- Pay TV in Europe
- Cord-cutting in the U.S.
- Television industry in the United Kingdom (UK)
- HBO
- Television industry in Italy
- Television market in Denmark
- Vivendi
Statistics on "Cord-cutting in the U.S."
- Pay TV penetration rate in the United States from 2010 to 2018
- Share of pay TV subscribers in the United States from 2015 to 2018, by type
- Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)
- Change in the number of pay TV households in the United States from 2015 to 2020
- Average number of TV services used by viewers in North America in 2017 and 2018
- Share of cord cutters/nevers who co-view video content with others in the United States as of November 2017, by platform
- Weekly time spent with selected video content among cord cutters/nevers in the United States in 2018 (in hours)
- Most popular TV services used as a substitute by cord-cutters in the United States in 2017, by viewer type
- Pay TV net subscriber losses in selected countries worldwide in 2016-2017 (in thousands)
- Plans to change cable/satellite providers in North America as of 4th quarter 2017
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of the 4th quarter of 2017
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age group
- What factors influenced your decision to cut off your cable/satellite service?
- Most common reasons for canceling online streaming service subscriptions according to online users the United States as of August 2018
- Number and share of TV households without a traditional TV subscription in the United States from 2014 to 2018
- Number of non-pay TV households in the United States from 1st quarter 2012 to 3rd quarter 2018 (in millions)
- Number of households not paying for traditional TV services in the United States from 2017 to 2022 (in millions)
- Average household income of cord cutters in the United States in 2017
- Average household income of cord nevers in the United States in 2017
- Share of cord cutters in the United States in 2018, by age of head of household
- Share of cord nevers in the United States in 2018, by age of head of household
- Number of net subscriber losses among pay TV providers in the United States from 2014 to 2018 (in thousands)
- Number of net subscriber losses among selected pay TV providers in the United States in 2018 (in thousands)
- Number of Comcast video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Number of DirecTV video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Number of Dish Network video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Number of Mediacom video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Number of Altice video subscribers in the United States from 2nd quarter 2016 to 4th quarter 2018 (in millions)
- Churn rate of pay TV providers in the United States from 2014 to 2017
- Average monthly time spent watching OTT services in cord-cutter homes vs. average OTT homes in the United States in March 2017 (in hours)
- Average consumer spending on online streaming services in the United States as of December 2017, by consumer type
- Share of cord-cutters who pay for online streaming services in the United States as of December 2017
- Share of cord-cutters who use online streaming subscriptions that are not theirs/that they do not pay for in the United States as of December 2017
- Share of subscribers to selected streaming services that are cordless in the United States in 2018
- Most popular reasons for streaming more video on TV than a year ago among consumers in the United States in 2017
- Number of non-pay TV households in the United States from 2014 to 2019, by type (in millions)
- Share of pay TV viewers vs. pay TV nonviewers in the United States from 2014 to 2019
- Number of pay TV viewers in the United States from 2016 to 2021 (in millions)
- Compound annual growth rate of global pay TV subscription revenue between 2015 and 2020, by platform
- Pay TV consumer behavior in the United States from 2012 to 2014
- Pay TV consumer behavior in the United States as of December 2013, by age
- Reasons to consider keeping existing cable/satellite service provider in North America as of 3rd quarter 2016
- Most watched regularly scheduled pay TV series in Canada in 2015, by number of viewers (in 1,000s)
- Share of pay TV subscribers who were pay-per-rental video consumers in North American in 3rd quarter 2015, by provider
- Level of awareness of skinny basic TV in Canada as of April 2016, by region
- Level of awareness of skinny basic TV packages in Canada as of April 2016, by gender
- Consumer opinion of skinny basic TV packages in Canada as of April 2016, by region
- Consumer opinion of skinny basic TV packages in Canada as of April 2016, by age group
- Level of awareness of skinny basic TV packages in Canada as of April 2016, by age group
- Pay TV penetration rate in Peru from 2012 to 2016
- Have you ever watched Modern Family?
- Viewership frequency of ‘The Big Bang Theory’ in the United States as of May 2018, by age
- Most watched entertainment TV broadcasts in Canada in 2015, by number of viewers (in millions)
- Number of TV viewers of FSN/FOX Sports Net within the last 7 days in the United States from spring 2008 to spring 2017 (in millions)
- Number of American Ninja Warrior viewers in the United States in the 2016/2017 season, by episode (in millions)
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