- Media & Advertising›
- Radio, TV & Film›
Number of non-pay TV viewers in the U.S. 2016-2021, by type
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Number of non-pay TV viewers in the U.S. 2016-2021, by type
Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)
by Amy Watson,
last edited
Mar 15, 2019
The timeline presents the number of non-pay TV viewers in the United States in 2016 as well as a forecast until 2021, by type. In 2016, number of cord-cutters amounted to 16.7 million and the source projected that the number would climb to 40.1 million in 2021.
Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)
| Cord-cutters | Cord-nevers | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Cord-cutters | Cord-nevers | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Amy Watson,
last edited
Mar 15, 2019
The timeline presents the number of non-pay TV viewers in the United States in 2016 as well as a forecast until 2021, by type. In 2016, number of cord-cutters amounted to 16.7 million and the source projected that the number would climb to 40.1 million in 2021.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2017
- Region
- United States
- Survey time period
- July, 2017
- Age group
- 18 years and older
- Supplementary notes
-
* Forecast.
The source defines non-pay TV viewers as those who no longer have access to traditional pay TV services or have never had access to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, Sling TV, etc.).
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2017
More information
- Region
- United States
- Survey time period
- July, 2017
- Age group
- 18 years and older
- Supplementary notes
-
* Forecast.
The source defines non-pay TV viewers as those who no longer have access to traditional pay TV services or have never had access to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, Sling TV, etc.).
Other statistics on the topic
Cord-cutting
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Pay TV worldwide
- 126 page/s
- English
- pptx
- Detailed references
Everything On "Pay TV worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Cord-cutting in the U.S."
- Overview
The most important statistics
- Pay TV penetration rate in the United States from 2010 to 2018Pay TV penetration in the U.S. 2010-2018
- Share of pay TV subscribers in the United States from 2015 to 2018, by typeShare of pay TV subscribers in the U.S. 2015-2018, by type
- Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)Number of non-pay TV viewers in the U.S. 2016-2021, by type
- Change in the number of pay TV households in the United States from 2015 to 2020Growth of the number of pay TV households in the U.S. 2015-2020
- Average number of TV services used by viewers in North America in 2017 and 2018Number of TV services used by adults in North America 2018
- Share of cord cutters/nevers who co-view video content with others in the United States as of November 2017, by platformCo-viewing video content among cord cutters in the U.S. 2017, by platform
- Weekly time spent with selected video content among cord cutters/nevers in the United States in 2018 (in hours)Time spent with video content among cord cutters in the U.S. 2018, by medium
- Most popular TV services used as a substitute by cord-cutters in the United States in 2017, by viewer typeTV services used as substitute by cord-cutters in the U.S. 2017, by viewer type
- Consumer behavior
The most important statistics
- Plans to change cable/satellite providers in North America as of 4th quarter 2017Plans to change cable/satellite providers in North America Q4 2017
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of the 4th quarter of 2017Pay TV cancellation rate in the U.S. Q4 2017
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age groupShare of pay TV consumers who cut the cord in past year U.S. by age 2017
- What factors influenced your decision to cut off your cable/satellite service?Reasons for cutting the cord in North America 2017
- Most common reasons for canceling online streaming service subscriptions according to online users the United States as of August 2018Reasons for canceling online streaming service subscriptions in the U.S. 2018
- Cord-cutting households
The most important statistics
- Number and share of TV households without a traditional TV subscription in the United States from 2014 to 2018Number and share of cord-cutters/nevers in the U.S. 2014-2018
- Number of non-pay TV households in the United States from 1st quarter 2012 to 3rd quarter 2018 (in millions)Number of non-pay TV households in the U.S. 2012-2018
- Number of households not paying for traditional TV services in the United States from 2017 to 2022 (in millions)Number of cord-cutting households in the U.S. 2018
- Average household income of cord cutters in the United States in 2017Household income of cord cutters in the U.S. 2017
- Average household income of cord nevers in the United States in 2017Household income of cord nevers in the U.S. 2017
- Share of cord cutters in the United States in 2018, by age of head of householdShare of cord cutters in the U.S. 2018, by age
- Share of cord nevers in the United States in 2018, by age of head of householdShare of cord nevers U.S. 2018, by age
- Pay TV providers
The most important statistics
- Number of net subscriber losses among pay TV providers in the United States from 2014 to 2018 (in thousands)Total subscriber losses for cable companies in the U.S. 2014-2018
- Number of net subscriber losses among selected pay TV providers in the United States in 2018 (in thousands)Subscriber losses for selected cable companies in the U.S. 2018
- Number of Comcast video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)Comcast: no of video subscribers in the U.S. 2014-2019
- Number of DirecTV video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)DirecTV: no of video subscribers in the U.S. 2014-2019
- Number of Dish Network video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)Dish Network: no of video subscribers in the U.S. 2014-2019
- Number of Mediacom video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)Mediacom: no of video subscribers in the U.S. 2014-2019
- Number of Altice video subscribers in the United States from 2nd quarter 2016 to 2nd quarter 2019 (in millions)Altice: no of video subscribers in the U.S. 2014-2019
- Churn rate of pay TV providers in the United States from 2014 to 2018Churn rate of cable companies in the U.S. 2014-2018
- Streaming
The most important statistics
- Average monthly time spent watching OTT services in cord-cutter homes vs. average OTT homes in the United States in March 2017 (in hours)Monthly time spent watching OTT services in the U.S. in March 2017
- Average consumer spending on online streaming services in the United States as of December 2017, by consumer typeSpending on online streaming services in the United States 2017, by consumer type
- Share of cord-cutters who pay for online streaming services in the United States as of December 2017Cord-cutters who use online streaming services U.S. 2017
- Share of cord-cutters who use online streaming subscriptions that are not theirs/that they do not pay for in the United States as of December 2017Cord-cutters who use online streaming services that are not theirs in the U.S. 2017
- Share of subscribers to selected streaming services that are cordless in the United States in 2018Cordless subscribers to streaming services in the U.S. 2018
- Most popular reasons for streaming more video on TV than a year ago among consumers in the United States in 2017 Reasons for streaming more video on TV in the U.S. 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Pay TV viewers vs. pay TV nonviewers in the U.S. 2014-2019
- Number of non-pay TV households in the U.S. 2014-2019, by type
- Number of pay TV viewers in the U.S. 2016-2021
- Growth of global pay TV subscription revenue 2015-2020, by platform
- Pay TV consumer behavior in the U.S. 2012-2014
- Pay TV consumer behavior in the U.S. 2013, by age
- Reasons for keep pay-TV provider in the U.S. 2016
- Share of North American pay TV subscribers who were online video consumers 2015
- Most watched pay TV series in Canada in 2015
- Consumer perception of skinny TV packages 2016, by age
- Skinny basic TV awareness level in Canada 2016, by region
- Skinny basic TV awareness level in Canada 2016, by age
- Consumer perception of skinny TV packages 2016, by region
- Skinny basic TV awareness level in Canada 2016, by gender
- Ranking of most popular pay-TV packages in Germany 2014
- Big Bang Theory audience 2016-17
- NFL Network viewers in the U.S. 2018, by age
- Time spent watching connected TV in the U.S. November 2017, by city
- Most watched entertainment TV broadcasts in Canada in 2015
- TV viewers of Animal Planet in the U.S. 2018, by age
Studies
- Pay TV in Latin America
- Pay TV in Mexico
- Pay TV worldwide
- Pay TV in the U.S.
- Pay TV in Chile
- Pay TV in Brazil
- Pay TV in Argentina
- Pay TV in the United Kingdom (UK)
- Pay TV in Europe
- Cord-cutting in the U.S.
- HBO
- Television industry in the United Kingdom (UK)
- Television industry in Italy
- Vivendi
- Television market in Denmark
Statistics on "Cord-cutting in the U.S."
- Pay TV penetration rate in the United States from 2010 to 2018
- Share of pay TV subscribers in the United States from 2015 to 2018, by type
- Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)
- Change in the number of pay TV households in the United States from 2015 to 2020
- Average number of TV services used by viewers in North America in 2017 and 2018
- Share of cord cutters/nevers who co-view video content with others in the United States as of November 2017, by platform
- Weekly time spent with selected video content among cord cutters/nevers in the United States in 2018 (in hours)
- Most popular TV services used as a substitute by cord-cutters in the United States in 2017, by viewer type
- Pay TV net subscriber losses in selected countries worldwide in 2016-2017 (in thousands)
- Plans to change cable/satellite providers in North America as of 4th quarter 2017
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of the 4th quarter of 2017
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age group
- What factors influenced your decision to cut off your cable/satellite service?
- Most common reasons for canceling online streaming service subscriptions according to online users the United States as of August 2018
- Number and share of TV households without a traditional TV subscription in the United States from 2014 to 2018
- Number of non-pay TV households in the United States from 1st quarter 2012 to 3rd quarter 2018 (in millions)
- Number of households not paying for traditional TV services in the United States from 2017 to 2022 (in millions)
- Average household income of cord cutters in the United States in 2017
- Average household income of cord nevers in the United States in 2017
- Share of cord cutters in the United States in 2018, by age of head of household
- Share of cord nevers in the United States in 2018, by age of head of household
- Number of net subscriber losses among pay TV providers in the United States from 2014 to 2018 (in thousands)
- Number of net subscriber losses among selected pay TV providers in the United States in 2018 (in thousands)
- Number of Comcast video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)
- Number of DirecTV video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)
- Number of Dish Network video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)
- Number of Mediacom video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)
- Number of Altice video subscribers in the United States from 2nd quarter 2016 to 2nd quarter 2019 (in millions)
- Churn rate of pay TV providers in the United States from 2014 to 2018
- Average monthly time spent watching OTT services in cord-cutter homes vs. average OTT homes in the United States in March 2017 (in hours)
- Average consumer spending on online streaming services in the United States as of December 2017, by consumer type
- Share of cord-cutters who pay for online streaming services in the United States as of December 2017
- Share of cord-cutters who use online streaming subscriptions that are not theirs/that they do not pay for in the United States as of December 2017
- Share of subscribers to selected streaming services that are cordless in the United States in 2018
- Most popular reasons for streaming more video on TV than a year ago among consumers in the United States in 2017
- Share of pay TV viewers vs. pay TV nonviewers in the United States from 2014 to 2019
- Number of non-pay TV households in the United States from 2014 to 2019, by type (in millions)
- Number of pay TV viewers in the United States from 2016 to 2021 (in millions)
- Compound annual growth rate of global pay TV subscription revenue between 2015 and 2020, by platform
- Pay TV consumer behavior in the United States from 2012 to 2014
- Pay TV consumer behavior in the United States as of December 2013, by age
- Reasons to consider keeping existing cable/satellite service provider in North America as of 3rd quarter 2016
- Share of pay TV subscribers who were pay-per-rental video consumers in North American in 3rd quarter 2015, by provider
- Most watched regularly scheduled pay TV series in Canada in 2015, by number of viewers (in 1,000s)
- Consumer opinion of skinny basic TV packages in Canada as of April 2016, by age group
- Level of awareness of skinny basic TV in Canada as of April 2016, by region
- Level of awareness of skinny basic TV packages in Canada as of April 2016, by age group
- Consumer opinion of skinny basic TV packages in Canada as of April 2016, by region
- Level of awareness of skinny basic TV packages in Canada as of April 2016, by gender
- Most popular pay-TV package subscriptions in Germany in 2014
- Number of the Big Bang Theory season 10 viewers in the United States, by episode (in millions)
- Share of Americans who watched NFL Network in the past month in 2018, by age
- Daily time spent watching a connected TV in the United States in November 2017, by city (in hours)
- Most watched entertainment TV broadcasts in Canada in 2015, by number of viewers (in millions)
- Share of Americans who watched Animal Planet in the past month in 2018, by age
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.