The timeline presents the number of non-pay TV viewers in the United States in 2016 as well as a forecast until 2021, by type. In 2016, number of cord-cutters amounted to 16.7 million and the source projected that the number would climb to 40.1 million in 2021.
Number of non-pay TV viewers in the United States from 2016 to 2021, by type
(in millions)
* Forecast. The source defines non-pay TV viewers as those who no longer have access to traditional pay TV services or have never had access to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, Sling TV, etc.).
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eMarketer. (September 11, 2017). Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/782549/number-non-pay-tv-viewers-cord-cut-never-usa/
eMarketer. "Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)." Chart. September 11, 2017. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/782549/number-non-pay-tv-viewers-cord-cut-never-usa/
eMarketer. (2017). Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/782549/number-non-pay-tv-viewers-cord-cut-never-usa/
eMarketer. "Number of Non-pay Tv Viewers in The United States from 2016 to 2021, by Type (in Millions)." Statista, Statista Inc., 11 Sep 2017, https://www.statista.com/statistics/782549/number-non-pay-tv-viewers-cord-cut-never-usa/
eMarketer, Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions) Statista, https://www.statista.com/statistics/782549/number-non-pay-tv-viewers-cord-cut-never-usa/ (last visited May 18, 2022)