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Actions taken by Spanish shoppers from their smartphone before buying in 2016

This statistic shows information on the main actions taken by Spanish smartphone users before buying a new product in 2016. A share of 82 percent of users stated that they searched for further information about the product features before they purchase it.

Main actions taken by smartphone users from their devices before purchasing an item in Spain in 2016

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Release date

October 2016



Survey time period

September 2016

Number of respondents

1,154 respondents

Age group

16-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased as follows: "Pensando ahora en el momento que estás decidiendo realizar una compra (en la tienda, cartel publicitario, cuando te recomiendan productos, etc)/ contratar un servicio (restaurante, entrada cine o espectáculo, etc) ¿con qué frecuencia realizas estas acciones con tu Smartphone?".

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Statistics on "Online fashion in Spain"

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