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Actions taken by Spanish shoppers from their smartphone before buying in 2016

Main actions taken by smartphone users from their devices before purchasing an item in Spain in 2016

Actions taken by Spanish shoppers from their smartphone before buying in 2016 This statistic shows information on the main actions taken by Spanish smartphone users before buying a new product in 2016. A share of 82 percent of users stated that they searched for further information about the product features before they purchase it.
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Main actions taken by smartphone users from their devices before purchasing an item in Spain in 2016

Share of smartphone users
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Share of smartphone users
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This statistic shows information on the main actions taken by Spanish smartphone users before buying a new product in 2016. A share of 82 percent of users stated that they searched for further information about the product features before they purchase it.
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Release date
October 2016
Region
Spain
Survey time period
September 2016
Number of respondents
1,154 respondents
Age group
16-65 years
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The question was phrased as follows: "Pensando ahora en el momento que estás decidiendo realizar una compra (en la tienda, cartel publicitario, cuando te recomiendan productos, etc)/ contratar un servicio (restaurante, entrada cine o espectáculo, etc) ¿con qué frecuencia realizas estas acciones con tu Smartphone?".

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