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Main actions taken by Smartphone users from their devices before making an acquisition in Spain in 2016

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Actions taken by Spanish shoppers from their smartphone before buying in 2016 This statistic shows information on the main actions taken by Spanish smartphone users before buying a new product in 2016. A share of 82 percent of users stated that they searched for further information about the product features before the acquisition.
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Description Source More information
This statistic shows information on the main actions taken by Spanish smartphone users before buying a new product in 2016. A share of 82 percent of users stated that they searched for further information about the product features before the acquisition.
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Release date
October 2016
Region
Spain
Survey time period
July to August 2015
Number of respondents
1,154 respondents
Age group
18-55 years
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The question was phrased as follows: 'Pensando en el momento que estás decidiendo realizar una compra, ¿en qué medida llevas a cabo las siguientes acciones a través del móvil?'

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