Share of programmatic in total digital display advertising spending in Canada from 2014 to 2017

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Share on Social Media
Description Source More information
The timeline presents information on the share of programmatic in total digital display advertising spending in Canada in 2014 and provides a forecast until 2017. According to the source, programmatic spending will account for 48 percent of total digital display ad expenditures in 2015.
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Release date
October 2015
Survey time period
Supplementary notes
* Forecast.
Digital display ads transacted via an API, inlcuding everything from publisher-erected APIs to more standardized RTB technology; inlcudes native ads and ads on social networks; includes advertising that appears on desktop/laptop computers, mobile phones, tablets and other internet-connected devices.
Total programmatic advertising includes banners, rich media, sponsorships, video and other.

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