Efforts made to protect personal purchase history in the United Kingdom (UK) 2015

This statistic displays the efforts made by consumers to protect their personal purchase history in the United Kingdom (UK) in 2015. During the survey period, it was found that 12 percent of respondents strongly agreed with the following statement: "I actively make an effort to make sure retailers do not have access to my purchase history data (e.g. Ad blocking, opt-out box, never fill out post-purchase feedback forms etc.)"

To what extent do you agree or disagree with the following statement: "I actively make an effort to make sure retailers do not have access to my purchase history data (e.g. Ad blocking, opt-out box, never fill out post-purchase feedback forms etc.)"?

Share of respondents
Strongly agree12%
Don't know30%
Strongly disagree28%
Tend to disagree20%
Tend to agree4%
Neither agree or disagree6%
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Sources

Release date

2015

Region

United Kingdom

Survey time period

2015

Number of respondents

2,100 respondents

Special properties

consumers.

Method of interview

Online survey

Supplementary notes

The source does not specify the date of the survey.

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