The statistic displays outdoor advertising revenue in the United States from 2009 to 2017. In 2017, the revenue amounted to 7.7 billion U.S. dollars, up from 7.56 billion a year earlier.
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Annual outdoor advertising revenue in the U.S. 2009-2017
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Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)
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The statistic displays outdoor advertising revenue in the United States from 2009 to 2017. In 2017, the revenue amounted to 7.7 billion U.S. dollars, up from 7.56 billion a year earlier.
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The statistic displays outdoor advertising revenue in the United States from 2009 to 2017. In 2017, the revenue amounted to 7.7 billion U.S. dollars, up from 7.56 billion a year earlier.
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- Release date
- March 2018
- Region
- United States
- Survey time period
- 2009 to 2017
- Supplementary notes
-
Figures for periods prior to 2017 come from previous reporting.
Figures have been rounded.
More information
- Region
- United States
- Survey time period
- 2009 to 2017
- Supplementary notes
-
Figures for periods prior to 2017 come from previous reporting.
Figures have been rounded.
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+Out-of-home ad spend in the U.S. 2016-2021
Global advertising spending growth 2016-2017, by medium
Number of establishments in U.S. advertising industry 2007-2016, by sector
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+Global digital & physical OOH revenue 2015-2020
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Statistics on "Out-of-home advertising"
- Global overview
The most important statistics
- Global out-of-home advertising expenditure from 2010 to 2020 (in billion U.S. dollars)Global OOH ad expenditure 2010-2020
- Out-of-home revenue worldwide from 2015 to 2020, by platform (in billion U.S. dollars)Global digital & physical OOH revenue 2015-2020
- Share of out-of-home in advertising spending in selected countries worldwide in 2016Share of OOH in ad spend 2016, by country
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Change of advertising spending in 2016 and 2017, by mediumGlobal advertising spending growth 2016-2017, by medium
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)Global DOOH ad spend 2016-2023
- Share of digital in out-of-home advertising sales worldwide from 2005 to 2021Share of digital in OOH ad sales worldwide 2005-2021
- Value of the digital signage market worldwide in 2016 and 2023 (in billion U.S. dollars)Global digital signage market value 2016-2023
- Largest players
The most important statistics
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2017
- Revenue generated by JCDecaux from 2011 to 2017 (in billion euros)JCDecaux revenue 2011-2017
- Share of digital revenue for JCDecauxi from 2012 to 2017JCDecaux digital revenue share 2012-2017
- JCDecaux net income from 2011 to 2017 (in million euros)JCDecaux net income 2011-2017
- Outdoor advertising revenue generated by iHeartMedia, Inc. from 2014 to 2017, by segment (in billion U.S. dollars)iHeartMedia outdoor advertising revenue 2014-2017
- Revenue generated by Outfront Media from 2011 to 2017 (in billion U.S. dollars)Outfront Media revenue 2011-2017
- Revenue generated by Outfront Media with digital billboards from 2013 to 2017 (in million U.S. dollars)Outfront Media DOOH revenue 2013-2017
- Outfront Media net income/loss from 2011 to 2017 (in million U.S. dollars)Outfront Media net income 2011-2017
- U.S. market overview
The most important statistics
- Out-of-home advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)Out-of-home ad spend in the U.S. 2016-2021
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2017
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Out-of-home advertising spending in the United States in 2016, by format (in million U.S. dollars)OOH advertising spending in the U.S. 2016, by format
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
- Number of out-of-home displays of selected types in the United States in 2018Number of OOH displays in the U.S. 2018, by format
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Fastest growing out-of-home categories in the United States in 2017Fastest growing OOH categories in the U.S. 2017
- U.S. digital market overview
The most important statistics
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)DOOH ad spend in the U.S. 2014-2019
- Change in digital out-of-home media spending in the United States from 2014 to 2016DOOH media spend growth in the U.S. 2014-2016
- Change in digital out-of-home advertising spending in the United States from 2014 to 2019DOOH ad spend growth in the U.S. 2014-2019
- Share of digital in out-of-home advertising spending in the United States from 2014 to 2019Digital share in OOH ad spend in the U.S. 2014-2019
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)Local video ad revenue in the U.S. 2018-2022, by medium
- Distribution of local video advertising revenue in the United States in 2015 and 2016, by mediaLocal video ad revenue in the U.S. 2015-2016, by media
- Number of digital billboards in the United States from 2016 to 2018Number of digital billboards in the U.S. 2016-2018
- Digital out-of-home media revenue in the United States in 2015, by type (in million U.S. dollars)DOOH media revenue in the U.S. 2015, by type
- Canadian market overview
The most important statistics
- Out-of-home (OOH) advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)Out-of-home ad spend in Canada 2010-2019
- Out-of-home advertising spending in Canada from 2010 to 2019, by format (in million Canadian dollars)Out-of-home ad spend in Canada 2010-2019, by format
- Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016Share of marketers using selected media for advertising in Canada 2016
- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)Digital outdoor ad spend in Canada 2014-2019
- Outdoor advertising expenditure share in Canada from 2008 to 2015Outdoor advertising spending share in Canada 2008-2015
- Outdoor advertising expenditure growth in Canada from 2008 to 2015 Outdoor advertising spending change in Canada 2008-2015
- Number of out-of-home (OOH) advertising displays in selected markets in Canada in 2016, by formatNumber of outdoor ad displays in selected Canadian cities 2016, by format
- Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and age groupShare of Canadian internet users who viewed OOH ads 2016, by format and age
- Consumer perception & response
The most important statistics
- Most disliked types of ads in the United States as of October 2016Most disliked ads in the U.S. 2016
- Per capita weekly exposure to out-of-home media worldwide from 2014 to 2016 (in minutes)Exposure to OOH media worldwide 2014-2016
- Out-of-home advertising reach in the United States as of March 2016, by typeOut-of-home ad reach in the U.S. 2016, by type
- Share of consumers who noticed poster advertising in the United States as of November 2016, by age groupU.S. consumer awareness of poster advertising 2016, by age
- Share of consumers who agreed that poster advertising stands out more than selected media ads in the United States as of November 2016U.S. consumers who agreed that poster ads are more visible than other ads 2016
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017U.S. consumers who find poster advertising annoying 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer actions influenced by poster ads 2016
- Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer digital actions influenced by poster ads 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Quarterly outdoor advertising revenue in the U.S. 2011-2017
- Outdoor advertising revenue in Germany 1974-2016
- Out-of-home advertising revenue in Sweden 2015-2017
- Outdoor advertising revenue in Sweden quarterly from 2015-2017
- Outdoor advertising revenue in Germany 2003-2021
- OOH advertising expenditure contribution across India 2017 by category
- Out-of-home advertising revenue in Sweden from 2010-2019
- Outdoor advertising expenditure in Switzerland 2008-2015
- Out-of-home ad revenue in Australia 2002-2016
- Outdoor advertising expenditure in Portugal 2008-2015
- Outdoor advertising expenditure in France 2008-2015
- Outdoor advertising expenditure in Ireland 2008-2015
- Outdoor advertising expenditure in Greece 2008-2015
- Outdoor advertising expenditure in the United Kingdom (UK) 2010-2015
- Outdoor advertising expenditure in Italy 2008-2015
- Interest of members of affluent U.S. households in advertising in elevators in 2014
- Use frequency of benefits given by the loyalty cards in France 2017
- Advertising campaigns of the Ministry of Defense by means of Spain 2015
- Broadcasting industry ad sales in South Korea 2016, by channel
- advertising and market research revenue in Germany 2010-2022
Studies
- Out-of-home advertising
- Advertising in Africa
- Advertising in North America
- Advertising in the Netherlands
- Advertising in Italy
- Advertising industry in Spain
- Advertising in the United Kingdom (UK)
- Advertising agencies in the U.S.
- Advertising in Germany
- Digital advertising in Canada
- Advertising market in the U.S.
- Advertising worldwide
- Advertising in the Nordics
- TV advertising in the U.S.
- Digital advertising in Europe
Statistics on the topic
Free statistics
- Change of advertising spending in 2016 and 2017, by medium
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Share of consumers who noticed poster advertising in the United States as of November 2016, by age group
- Share of consumers who agreed that poster advertising stands out more than selected media ads in the United States as of November 2016
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016
Premium Statistics
- Global out-of-home advertising expenditure from 2010 to 2020 (in billion U.S. dollars)
- Out-of-home revenue worldwide from 2015 to 2020, by platform (in billion U.S. dollars)
- Share of out-of-home in advertising spending in selected countries worldwide in 2016
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)
- Share of digital in out-of-home advertising sales worldwide from 2005 to 2021
- Value of the digital signage market worldwide in 2016 and 2023 (in billion U.S. dollars)
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Share of digital in out-of-home advertising worldwide in 2016, by format
- Digital out-of-home advertising revenue worldwide in 2016, by platform (in billion U.S. dollars)
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)
- Revenue generated by JCDecaux from 2011 to 2017 (in billion euros)
- Share of digital revenue for JCDecauxi from 2012 to 2017
- JCDecaux net income from 2011 to 2017 (in million euros)
- Outdoor advertising revenue generated by iHeartMedia, Inc. from 2014 to 2017, by segment (in billion U.S. dollars)
- Revenue generated by Outfront Media from 2011 to 2017 (in billion U.S. dollars)
- Revenue generated by Outfront Media with digital billboards from 2013 to 2017 (in million U.S. dollars)
- Outfront Media net income/loss from 2011 to 2017 (in million U.S. dollars)
- Revenue generated by Lamar Advertising from 2011 to 2017 (in billion U.S. dollars)
- Revenue generated by Lamar Advertising in 2017, by ad type (in million U.S dollars)
- Lamar Advertising net income from 2011 to 2017 (in million U.S. dollars)
- Revenue generated by Ströer SE & Co. KGaA in 2017, by segment (in million euros)
- Revenue generated by Ströer SE & Co. KGaA in 2017, by product group (in million euros)
- Profit/loss generated by Ströer SE & Co. KGaA from 2010 to 2017 (in million euros)
- Out-of-home advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)
- Change in advertising spending in the United States in 2017, by medium
- Out-of-home advertising spending in the United States in 2016, by format (in million U.S. dollars)
- Number of out-of-home displays of selected types in the United States in 2018
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Fastest growing out-of-home categories in the United States in 2017
- Leading outdoor advertising categories in the United States in 2016, by ad spending (in million U.S. dollars)
- Leading out-of-home advertising markets in the United States in 2015, by ad spend (in million U.S. dollars)
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Change in digital out-of-home media spending in the United States from 2014 to 2016
- Change in digital out-of-home advertising spending in the United States from 2014 to 2019
- Share of digital in out-of-home advertising spending in the United States from 2014 to 2019
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Distribution of local video advertising revenue in the United States in 2015 and 2016, by media
- Number of digital billboards in the United States from 2016 to 2018
- Digital out-of-home media revenue in the United States in 2015, by type (in million U.S. dollars)
- Per capita weekly exposure to digital out-of-home media in the United States from 2014 to 2017 (in minutes)
- Importance of various screen types in video everywhere advertising in the United States in 2016 and 2019
- Reasons for including digital place-based (DPB) media and digital out-of-home (DOOH) media in media plans in the United States as of August 2016
- Out-of-home (OOH) advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Out-of-home advertising spending in Canada from 2010 to 2019, by format (in million Canadian dollars)
- Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016
- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)
- Outdoor advertising expenditure share in Canada from 2008 to 2015
- Outdoor advertising expenditure growth in Canada from 2008 to 2015
- Number of out-of-home (OOH) advertising displays in selected markets in Canada in 2016, by format
- Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and age group
- Percentage of consumers who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018
- Most disliked types of ads in the United States as of October 2016
- Per capita weekly exposure to out-of-home media worldwide from 2014 to 2016 (in minutes)
- Out-of-home advertising reach in the United States as of March 2016, by type
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017
- Outdoor advertising revenue in the United States from 1st quarter 2011 to 3rd quarter 2017 (in billion U.S. dollars)
- Net revenue from outdoor advertising in Germany from 1974 to 2016 (in million euros)
- Out-of-home advertising revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Outdoor advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Outdoor advertising revenue in Germany from 2003 to 2021* (in million euros)
- Out of home advertising expenditure contribution across India in 2017, by category (in billion Indian rupees)
- Out-of-home advertising revenue in Sweden from 2010 to 2014, with a forecast to 2019 (in million U.S. dollars)
- Outdoor advertising expenditure in Switzerland from 2008 to 2015 (in million U.S. dollars)
- Out-of-home (OOH) advertising revenue in Australia from 2002 to 2016 (in million Australian dollars)
- Outdoor advertising expenditure in Portugal from 2008 to 2015 (in million euro)
- Outdoor advertising expenditure in France from 2008 to 2015 (in million euro)
- Outdoor advertising expenditure in Ireland from 2008 to 2015 (in million euro)
- Outdoor advertising expenditure in Greece from 2008 to 2015 (in million euro)
- Outdoor advertising expenditure in the United Kingdom (UK) from 2010 to 2015 (in million GBP)
- Outdoor advertising expenditure in Italy from 2008 to 2015 (in million euro)
- Interest of members of affluent households in the United States in advertising in elevators (as of July 2014)
- How often do you use the benefits that your favorite loyalty card entitles you to?
- Number of advertising campaigns of the Spanish Ministry of Defense in 2015, through communication
- Advertising revenue of the South Korean broadcasting industry in 2016, by channel (in billion South Korean won)
- Forecast: advertising and market research revenue in Germany 2010-2022
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