Annual outdoor advertising revenue in the U.S. 2007-2021

In 2020, revenue earned through outdoor advertising in the United States fell to roughly 6.07 billion U.S. dollars. Before the coronavirus pandemic impact on the industry, the U.S. outdoor advertising revenue numbers have been steadily increasing since 2009. In 2021 the OOH revenue has grown to 7.09 billion dollars, showing a promising recovery.

Out-of-home advertising

In 2020, out-of-home (OOH) ad revenue decreased by a whopping 28 percent compared to the previous year. However, by 2024, U.S. OOH revenue growth is projected to return to the pre-covid rate, namely 7.6 percent. Out-of-home ad spending is still expected to increase in the coming years. Between 2021 and 2024, OOH advertising spending in the United States is predicted to grow by roughly 470 million U.S. dollars. The leading outdoor ad spending category in the United States was the “miscellaneous services and amusements” category, which spent approximately 889 million U.S. dollars in the first half of 2021. Other categories among the top ten included retail, media and advertising, and restaurants.

On a global scale, outdoor advertising accounted for roughly 4.97 percent of all ad expenditures in 2021 . Approximately 59 percent of all ad spending went to internet advertising, which was by far the most popular medium that year.