Annual outdoor advertising revenue in the U.S. 2009-2018

In 2018, revenue earned through outdoor advertising in the United States amounted to roughly eight billion U.S. dollars. U.S. outdoor advertising revenue numbers have been steadily increasing since 2009.

Out-of-home advertising

In 2019, out-of-home (OOH) ad revenue grew by roughly five percent compared to the previous year. By 2022, U.S. OOH revenue is projected to increase at a slower rate, namely 3.3 percent. Out-of-home ad spending is still expected to increase in the coming years. Between 2019 and 2023, OOH advertising spending in the United States is predicted to grow by roughly 1.3 billion U.S. dollars. The leading outdoor ad spending category in the United States was the “miscellaneous services and amusements” category, which spent almost 1.9 billion U.S. dollars in 2018. Other categories among the top ten included retail, media and advertising, and restaurants.

On a global scale, outdoor advertising accounted for roughly six and a half percent of all ad expenditures in 2018 . Almost 45 percent of all ad spending went to internet advertising, which was by far the most popular medium that year.