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Digital share of ad spend in Europe 2020, by country

Published by Statista Research Department, Oct 21, 2021
Among the presented countries, Norway had the highest share of digital in advertising spending in 2020 (December 2020 estimates), with 68 percent. In Central and Eastern Europe, Czechia ranked first, with 60 percent. Out of the 20 countries shown, 12 reported share of over 50 percent, making them digital-first markets.

Share of digital in advertising spending in selected countries in Europe in 2020

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