Contextual advertising had the largest earnings among digital ad segments in Russia in 2020, at over 152 billion Russian rubles. Display advertising followed with nearly 106 billion Russian rubles, or 40 percent of the market.
Digital advertising expenditure in Russia in 2020, by segment
(in billion Russian rubles)
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PwC. (December 29, 2021). Digital advertising expenditure in Russia in 2020, by segment (in billion Russian rubles) [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/
PwC. "Digital advertising expenditure in Russia in 2020, by segment (in billion Russian rubles)." Chart. December 29, 2021. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/
PwC. (2021). Digital advertising expenditure in Russia in 2020, by segment (in billion Russian rubles). Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/
PwC. "Digital Advertising Expenditure in Russia in 2020, by Segment (in Billion Russian Rubles)." Statista, Statista Inc., 29 Dec 2021, https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/
PwC, Digital advertising expenditure in Russia in 2020, by segment (in billion Russian rubles) Statista, https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/ (last visited May 22, 2022)
