Contextual advertising had the largest earnings among digital ad segments in Russia in 2020, at over 152 billion Russian rubles. Display advertising followed with nearly 106 billion Russian rubles, or 40 percent of the market.
Digital advertising expenditure in Russia in 2020, by segment (in billion Russian rubles)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Digital advertising in Russia
Global market overview
8
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Largest digital advertising markets in Europe 2021
- Premium Statistic Largest display ad markets in Europe 2021
- Premium Statistic Fastest growing digital video ad markets in Europe 2020
- Premium Statistic Largest search ad markets in Europe 2021
- Premium Statistic Largest digital audio ad markets in Europe 2021
- Premium Statistic Online advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Growth in digital ad spending in the CEE region 2021, by country
Russian market overview
8
- Premium Statistic Advertising spending distribution in Russia 2000-2021, by channel
- Premium Statistic Digital ad spending forecast in Russia 2019-2024
- Premium Statistic Digital advertising spending share in Russia 2017-2027, by device
- Premium Statistic Online advertising and marketing revenue in Russia 2021, by segment
- Premium Statistic Digital advertising market growth in Russia 2021, by channel
- Premium Statistic Digital advertising spending share Russia 2021, by industry
- Premium Statistic Programmatic digital advertising spending share in Russia 2017-2027
- Premium Statistic Programmatic ad spend in Russia 2017-2026
Display advertising
7
- Premium Statistic Display advertising revenue in Russia 2013-2021
- Premium Statistic Spending on video advertising in Russia 2017-2027
- Premium Statistic Online video advertising share in Russia 2020, by product category
- Premium Statistic Spending on digital banner advertisement spending in Russia 2017-2027
- Premium Statistic Banner advertising share in Russia 2021, by product category
- Premium Statistic Native advertising share in Russia.2022, by format
- Premium Statistic Native advertising share in Russia.2022, by product category
Social media advertising
5
- Premium Statistic Social media advertising spending in Russia 2017-2027
- Premium Statistic Influencer marketing revenue in Russia 2018-2021
- Premium Statistic Telegram advertising revenue in Russia 2020-2021
- Premium Statistic User reach of Snapchat, Twitter, and TikTok ads in Russia 2023
- Premium Statistic Distribution of Meta's ad audience in Russia in 2022, by age and gender
Other formats
4
- Premium Statistic Spending on search engine advertising in Russia 2017-2027
- Premium Statistic Digital classifieds advertisement spending in Russia 2017-2027
- Premium Statistic Digital audio advertising market volume in Russia 2018-2020
- Premium Statistic Reach of audio advertising in Russia 2017-2027, by segment
Advertisers & platforms
7
- Premium Statistic Leading online advertisers in Russia 2021, by budget
- Premium Statistic Leading online video advertisers in Russia 2020, by views share
- Premium Statistic Digital non-media agency ranking in Russia 2021
- Premium Statistic Yandex's search and portal segment revenue 2020-2022
- Premium Statistic Most popular demand-side platforms in Russia 2022, by usage share
- Premium Statistic Most popular video ad networks in Russia 2022, by usage
- Premium Statistic Most popular blogger exchange platforms in Russia 2021, by usage share
Advertising strategies
3
Consumer behavior
3
Further related statistics
12
- Digital advertising expenditure in Slovakia 2008-2015, by medium
- Digital share of advertising spending in Portugal 2008-2015
- Digital share of advertising spending in Slovakia 2008-2015
- Digital share of advertising spending in Turkey 2008-2015
- Digital advertising expenditure in Poland 2010-2015, by medium
- Digital share of advertising spending in Poland 2008-2015
- Digital advertising expenditure in France 2008-2015, by medium
- Digital ad spend in Finland 2021, by format
- Digital share of advertising spending in Norway 2008-2015
- Digital share of advertising spending in Russia 2008-2015
- Digital share of ad spend in France 2019-2022
- Digital advertising expenditure in Hungary 2008-2015, by medium
Further Content: You might find this interesting as well
Statistics
- Digital advertising expenditure in Slovakia 2008-2015, by medium
- Digital share of advertising spending in Portugal 2008-2015
- Digital share of advertising spending in Slovakia 2008-2015
- Digital share of advertising spending in Turkey 2008-2015
- Digital advertising expenditure in Poland 2010-2015, by medium
- Digital share of advertising spending in Poland 2008-2015
- Digital advertising expenditure in France 2008-2015, by medium
- Digital ad spend in Finland 2021, by format
- Digital share of advertising spending in Norway 2008-2015
- Digital share of advertising spending in Russia 2008-2015
- Digital share of ad spend in France 2019-2022
- Digital advertising expenditure in Hungary 2008-2015, by medium
PwC. (December 29, 2021). Digital advertising expenditure in Russia in 2020, by segment (in billion Russian rubles) [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/
PwC. "Digital advertising expenditure in Russia in 2020, by segment (in billion Russian rubles)." Chart. December 29, 2021. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/
PwC. (2021). Digital advertising expenditure in Russia in 2020, by segment (in billion Russian rubles). Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/
PwC. "Digital Advertising Expenditure in Russia in 2020, by Segment (in Billion Russian Rubles)." Statista, Statista Inc., 29 Dec 2021, https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/
PwC, Digital advertising expenditure in Russia in 2020, by segment (in billion Russian rubles) Statista, https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/ (last visited March 25, 2023)
Digital advertising expenditure in Russia in 2020, by segment (in billion Russian rubles) [Graph], PwC, December 29, 2021. [Online]. Available: https://www.statista.com/statistics/409360/digital-advertising-expenditure-in-russia-by-medium/