UK: willingness to pay for data privacy of online services by gender 2015

This statistic displays the findings of a survey on the willingness to pay for online services that were free in exchange for personal data to not be collected by the company providing that service in the United Kingdom (UK) as of February 2015, by gender. During the survey period, it was found that four percent of male respondents reported that they were willing to pay more than ten British pounds for such personalized services.

What is the maximum that you are willing to pay for currently free online services in exchange for the privacy of your personal data?*

Characteristic	Male	Female
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Release date

March 2015

More information

Region

United Kingdom

Survey time period

February 18, 2015 to February 23, 2015

Number of respondents

490 (males), 510 (females)

Age group

18 years and older

Special properties

UK adults.

Method of interview

Online interview

Supplementary notes

Source adds the following information:
"Data were weighted for each country to be representative of that country by age, gender and region. ComRes is a member of the British Polling Council and abides by its rules."
* Original survey question was phrased as following:
"Q8 What is the maximum that you be willing to pay for an individual online service currently provided for free (e.g. Google, Facebook, Twitter) if it meant your data would not be collected and used by the company providing that service?"

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