The figure presents a ranking of the global markets with the highest online books, music and stationery product shopping rate as of October 2015. During the survey period, it was found that 79 percent of internet users in Japan had ever bought books, music or stationery products online. The global average was 50 percent.
Global markets with the highest online books, music and stationery shopping rate as of October 2015
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Nielsen. (January 20, 2016). Global markets with the highest online books, music and stationery shopping rate as of October 2015 [Graph]. In Statista. Retrieved August 14, 2022, from https://www.statista.com/statistics/505192/top-countries-online-books-music-sales/
Nielsen. "Global markets with the highest online books, music and stationery shopping rate as of October 2015." Chart. January 20, 2016. Statista. Accessed August 14, 2022. https://www.statista.com/statistics/505192/top-countries-online-books-music-sales/
Nielsen. (2016). Global markets with the highest online books, music and stationery shopping rate as of October 2015. Statista. Statista Inc.. Accessed: August 14, 2022. https://www.statista.com/statistics/505192/top-countries-online-books-music-sales/
Nielsen. "Global Markets with The Highest Online Books, Music and Stationery Shopping Rate as of October 2015." Statista, Statista Inc., 20 Jan 2016, https://www.statista.com/statistics/505192/top-countries-online-books-music-sales/
Nielsen, Global markets with the highest online books, music and stationery shopping rate as of October 2015 Statista, https://www.statista.com/statistics/505192/top-countries-online-books-music-sales/ (last visited August 14, 2022)