Leading online books & music retail markets 2015

Global markets with the highest online books, music and stationery shopping rate as of October 2015

Leading online books & music retail markets 2015 The figure presents a ranking of the global markets with the highest online books, music and stationery product shopping rate as of October 2015. During the survey period, it was found that 79 percent of internet users in Japan had ever bought books, music or stationery products online. The global average was 50 percent.
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Global markets with the highest online books, music and stationery shopping rate as of October 2015

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Share of respondents
Japan79%
Germany75%
South Korea72%
United Kingdom66%
France64%
United States64%
Share of respondents
Japan79%
Germany75%
South Korea72%
United Kingdom66%
France64%
United States64%
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The figure presents a ranking of the global markets with the highest online books, music and stationery product shopping rate as of October 2015. During the survey period, it was found that 79 percent of internet users in Japan had ever bought books, music or stationery products online. The global average was 50 percent.
Show more
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