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Seeing video ads on smartphones in the United Kingdom (UK) 2015-2016

Share of users that see video advertisements on smartphones every day or most days in the United Kingdom (UK) from 2015 to 2016

by Katrin Kienast, last edited Oct 23, 2017
Seeing video ads on smartphones in the United Kingdom (UK) 2015-2016 This statistic shows the penetration of video ads viewed on smartphone devices by internet users in the United Kingdom (UK) in early 2015 and 2016. As of the most recent survey wave, 27 percent of respondents reported to see video ads every day or most days when using their smartphone (5 percent increase since the beginning of 2015).
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Share of users that see video advertisements on smartphones every day or most days in the United Kingdom (UK) from 2015 to 2016

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Mobile video market in the United Kingdom (UK)
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Statistics on "Mobile video market in the United Kingdom (UK)"
  • General device usage
  • Mobile video viewing
  • Mobile video advertising
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