This statistic shows the penetration of video ads viewed on smartphone devices by internet users in the United Kingdom (UK) in early 2015 and 2016. As of the most recent survey wave, 27 percent of respondents reported to see video ads every day or most days when using their smartphone (5 percent increase since the beginning of 2015).
Share of users that see video advertisements on smartphones every day or most days in the United Kingdom (UK) from 2015 to 2016
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MediaTel. (March 27, 2017). Share of users that see video advertisements on smartphones every day or most days in the United Kingdom (UK) from 2015 to 2016 [Graph]. In Statista. Retrieved April 28, 2024, from https://www.statista.com/statistics/513160/seeing-video-ads-on-smartphones-uk/
MediaTel. "Share of users that see video advertisements on smartphones every day or most days in the United Kingdom (UK) from 2015 to 2016." Chart. March 27, 2017. Statista. Accessed April 28, 2024. https://www.statista.com/statistics/513160/seeing-video-ads-on-smartphones-uk/
MediaTel. (2017). Share of users that see video advertisements on smartphones every day or most days in the United Kingdom (UK) from 2015 to 2016. Statista. Statista Inc.. Accessed: April 28, 2024. https://www.statista.com/statistics/513160/seeing-video-ads-on-smartphones-uk/
MediaTel. "Share of Users That See Video Advertisements on Smartphones Every Day or Most Days in The United Kingdom (Uk) from 2015 to 2016." Statista, Statista Inc., 27 Mar 2017, https://www.statista.com/statistics/513160/seeing-video-ads-on-smartphones-uk/
MediaTel, Share of users that see video advertisements on smartphones every day or most days in the United Kingdom (UK) from 2015 to 2016 Statista, https://www.statista.com/statistics/513160/seeing-video-ads-on-smartphones-uk/ (last visited April 28, 2024)
Share of users that see video advertisements on smartphones every day or most days in the United Kingdom (UK) from 2015 to 2016 [Graph], MediaTel, March 27, 2017. [Online]. Available: https://www.statista.com/statistics/513160/seeing-video-ads-on-smartphones-uk/