digital ad format in Europe this year, accounting for nearly a half of total European digital ad spend.
In 2020, digital display advertising spending in Europe stood at 45.6 billion euros, growing 35 percent year on year. Display was the largest Digital display advertising spending in Europe from 2013 to 2021 (in billion euros)
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Statistics on Digital advertising in Europe
Overview
6
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2021
Formats
7
- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2006-2021, by format
- Premium Statistic Display ad spend in Europe 2013-2021
- Premium Statistic Video ad spend in Europe 2020-2021
- Premium Statistic Search ad spend in Europe 2013-2021
- Premium Statistic Digital audio ad spend in Europe 2019-2021
- Premium Statistic Podcast ad spending in Europe 2018-2023
Social media
5
- Premium Statistic Social media ad spend in Europe 2016-2021
- Premium Statistic Social media ad spend in Europe 2019-2021, by format
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
Mobile
4
- Premium Statistic Mobile ad spend in Europe 2017-2027
- Premium Statistic Share of mobile in digital ad spending in Europe 2017-2025
- Premium Statistic Barriers to the growth of mobile marketing in EMEA 2020-2021
- Premium Statistic Consumers who took no action on mobile advertising worldwide 2021, by region
Programmatic
6
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2022
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2022
- Premium Statistic Barriers to programmatic ad investment in Europe 2022
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2022, by stakeholder type
Marketer insights
7
- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
Further related statistics
11
- Online display ad spend growth in the UK 2020-2023
- Peru: display advertising 2018-2021
- Display ad spend in Mexico 2011-2019
- Online display ad spend in the UK 2019-2021
- Share of programmatic in display advertising spending in Ireland 2016-2020
- Social media advertising revenue in the Netherlands 2013-2017
- Social media display ad revenue change in the Netherlands 2013-2017
- Display ad market value vs. ad blocking losses worldwide 2016-2017
- Reasons for not using mobile ad blocks in Poland 2019
- Reasons for using mobile ad blocks in Poland 2019
- Mobile internet ad spend growth rate in Canada from 2011-2017
Further Content: You might find this interesting as well
Statistics
- Online display ad spend growth in the UK 2020-2023
- Peru: display advertising 2018-2021
- Display ad spend in Mexico 2011-2019
- Online display ad spend in the UK 2019-2021
- Share of programmatic in display advertising spending in Ireland 2016-2020
- Social media advertising revenue in the Netherlands 2013-2017
- Social media display ad revenue change in the Netherlands 2013-2017
- Display ad market value vs. ad blocking losses worldwide 2016-2017
- Reasons for not using mobile ad blocks in Poland 2019
- Reasons for using mobile ad blocks in Poland 2019
- Mobile internet ad spend growth rate in Canada from 2011-2017
IAB Europe. (May 30, 2022). Digital display advertising spending in Europe from 2013 to 2021 (in billion euros) [Graph]. In Statista. Retrieved March 31, 2023, from https://www.statista.com/statistics/529009/europe-online-display-ad-spend-by-format/
IAB Europe. "Digital display advertising spending in Europe from 2013 to 2021 (in billion euros)." Chart. May 30, 2022. Statista. Accessed March 31, 2023. https://www.statista.com/statistics/529009/europe-online-display-ad-spend-by-format/
IAB Europe. (2022). Digital display advertising spending in Europe from 2013 to 2021 (in billion euros). Statista. Statista Inc.. Accessed: March 31, 2023. https://www.statista.com/statistics/529009/europe-online-display-ad-spend-by-format/
IAB Europe. "Digital Display Advertising Spending in Europe from 2013 to 2021 (in Billion Euros)." Statista, Statista Inc., 30 May 2022, https://www.statista.com/statistics/529009/europe-online-display-ad-spend-by-format/
IAB Europe, Digital display advertising spending in Europe from 2013 to 2021 (in billion euros) Statista, https://www.statista.com/statistics/529009/europe-online-display-ad-spend-by-format/ (last visited March 31, 2023)
Digital display advertising spending in Europe from 2013 to 2021 (in billion euros) [Graph], IAB Europe, May 30, 2022. [Online]. Available: https://www.statista.com/statistics/529009/europe-online-display-ad-spend-by-format/