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Viewability of online ads in Poland 2021, by format

Published by G. Wanat, Dec 3, 2021
Online video ads in Poland had a 78 percent viewability rate in the second quarter of 2021. Display ads were much lower - 61 percent viewability. Desktop display ads were slightly less viewable than mobile display ads.

Viewability rate of different formats of online advertisements in Poland in 2nd quarter 2021

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Release date

December 2021

Region

Poland

Survey time period

Q2 2021

Supplementary notes

The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: At least 50% of the surface of an online ad have to appear in the visible area of the browser for at least 1 second (50%/1s). For the video ads the recommended definition is 50% and 2 seconds. Ad Impressions that have been triggered by fraudulent activities were excluded from the benchmark.

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