Viewability of online ads in Poland 2019, by format

Online video ads in Poland had a 75 percent viewability rate in the fourth quarter of 2019. Display ads were much lower - 54 percent viewability. Desktop display ads were slightly more viewable than mobile display ads.

Viewability rate of different formats of online advertisements in Poland in the fourth quarter of 2019

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Source

Release date

2020

Region

Poland

Survey time period

Q4 2019

Supplementary notes

The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: At least 50% of the surface of an online ad have to appear in the visible area of the browser for at least 1 second (50%/1s). For the video ads the recommended definition is 50% and 2 seconds. Ad Impressions that have been triggered by fraudulent activities were excluded from the benchmark.

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