Desktop display ads were slightly less viewable than mobile display ads.
Online video ads in Poland had a 78 percent viewability rate in the second quarter of 2021. Display ads were much lower - 61 percent viewability. Viewability rate of different formats of online advertisements in Poland in 2nd quarter 2021
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Statistics on Digital advertising in Poland
Overview
5
- Premium Statistic Digital advertising expenditure in Poland 2017-2026
- Premium Statistic Digital growth of advertising expenditure in Poland 2018-2026
- Premium Statistic Share of different formats in the digital advertising market in Poland 2021
- Premium Statistic Growth of spending in the digital advertising market in Poland 2019-2021, by type
- Premium Statistic Assessment of the level of digital advertising expenditure in Poland 2021
E-mail advertising
7
- Premium Statistic Share of e-mail advertising in online advertising market in Poland 2015-2021
- Premium Statistic Types of e-mail newsletters received in Poland 2021
- Premium Statistic Share of respondents who use e-mail blocks and filters in Poland 2021
- Premium Statistic Average number of e-mails deleted without opening in Poland 2021
- Premium Statistic Amount of e-mail spam received in Poland 2021
- Premium Statistic Factors in subscribing to e-mail newsletters in Poland 2021
- Premium Statistic Most common reasons for deleting e-mails without opening in Poland 2021
Mobile advertising
8
- Premium Statistic Share of mobile advertising in online advertising market in Poland 2015-2021
- Premium Statistic Growth rate of mobile ad expenditure in Poland 2016-2020
- Premium Statistic Viewability of mobile display ads in Poland 2021, by format
- Premium Statistic Assessment of the level of mobile advertising expenditure in Poland 2021
- Premium Statistic Most prospective mobile advertising formats in Poland 2021
- Premium Statistic Changes to mobile advertising campaigns in Poland 2021
- Premium Statistic Ways of sending SMS messages in business in Poland 2021
- Premium Statistic Methods of database building for SMS marketing in Poland 2021
Social media advertising
8
- Premium Statistic Social media advertising spending in Poland 2017-2026
- Premium Statistic Share of social media advertising in online advertising market in Poland 2015-2021
- Premium Statistic Advertising reach of leading social media in Poland 2021
- Premium Statistic Change in the advertising reach of leading social media in Poland 2021
- Premium Statistic Social media advertising audience in Poland 2021, by gender and age
- Premium Statistic Social media on which ads are most noticeable in Poland 2020-2021
- Premium Statistic Percentage of enterprises that use social media in Poland 2019-2021, by activity type
- Premium Statistic Most popular communication channels chosen for influencer marketing in Poland 2021
Video and display advertising
5
- Premium Statistic Digital video advertising expenditure in Poland 2017-2026
- Premium Statistic Share of video advertising in online advertising market in Poland 2015-2021
- Premium Statistic Viewability of online ads in Poland 2021, by format
- Premium Statistic Viewability of desktop display ads in Poland 2021, by format
- Premium Statistic Viewtime of online ads in Poland 2021, by format
Other formats
6
- Premium Statistic Banner advertising expenditure in Poland 2017-2026
- Premium Statistic Search advertising expenditure in Poland 2017-2026
- Premium Statistic Share of announcement advertising in online advertising market in Poland 2015-2021
- Premium Statistic Share of display advertising in online advertising market in Poland 2015-2021
- Premium Statistic Share of native advertising in online advertising market in Poland 2019-2021
- Premium Statistic Share of SEM advertising in online advertising market in Poland 2015-2021
Consumer behavior
6
- Premium Statistic Important characteristics of a good newsletter in Poland 2021
- Premium Statistic Worst mistakes in newsletters received in Poland 2021
- Premium Statistic Influence of mobile advertising on customer purchases in Poland 2021
- Premium Statistic Influencers' impact on shopping behavior in Poland 2021, by generation
- Premium Statistic Key characteristics of celebrities/influencers recommending cosmetics in Poland 2021
- Premium Statistic Attitudes to TikTok advertising in Poland 2021
Further related statistics
13
- Viewability of desktop display ads in Poland 2021, by format
- Viewability of mobile display ads in Poland 2021, by format
- Viewtime of online ads in Poland 2021, by format
- Programmatic ad spend in France 2017-2026
- Italy: consumers' opinion on the influence of advertising 2016, by source
- Italy: Millennials' opinion on the influence of advertising 2016, by source
- Gen Z attitudes to online advertising in the UK in 2020
- Mexico: show business sector online advertising share of voice 2015-2017
- Mexico: travel sector online advertising share of voice 2015-2017
- Online advertising investments in Germany 2015-2018, by industry
- Young people's preferred channels for receiving advertisements in France 2019
- Share of display advertising in online advertising market in Poland 2015-2021
- Growth of spending in the digital advertising market in Poland 2019-2021, by type
Further Content: You might find this interesting as well
Statistics
- Viewability of desktop display ads in Poland 2021, by format
- Viewability of mobile display ads in Poland 2021, by format
- Viewtime of online ads in Poland 2021, by format
- Programmatic ad spend in France 2017-2026
- Italy: consumers' opinion on the influence of advertising 2016, by source
- Italy: Millennials' opinion on the influence of advertising 2016, by source
- Gen Z attitudes to online advertising in the UK in 2020
- Mexico: show business sector online advertising share of voice 2015-2017
- Mexico: travel sector online advertising share of voice 2015-2017
- Online advertising investments in Germany 2015-2018, by industry
- Young people's preferred channels for receiving advertisements in France 2019
- Share of display advertising in online advertising market in Poland 2015-2021
- Growth of spending in the digital advertising market in Poland 2019-2021, by type
Meetrics. (December 3, 2021). Viewability rate of different formats of online advertisements in Poland in 2nd quarter 2021 [Graph]. In Statista. Retrieved February 07, 2023, from https://www.statista.com/statistics/1094284/poland-online-ad-viewability-by-format/
Meetrics. "Viewability rate of different formats of online advertisements in Poland in 2nd quarter 2021." Chart. December 3, 2021. Statista. Accessed February 07, 2023. https://www.statista.com/statistics/1094284/poland-online-ad-viewability-by-format/
Meetrics. (2021). Viewability rate of different formats of online advertisements in Poland in 2nd quarter 2021. Statista. Statista Inc.. Accessed: February 07, 2023. https://www.statista.com/statistics/1094284/poland-online-ad-viewability-by-format/
Meetrics. "Viewability Rate of Different Formats of Online Advertisements in Poland in 2nd Quarter 2021." Statista, Statista Inc., 3 Dec 2021, https://www.statista.com/statistics/1094284/poland-online-ad-viewability-by-format/
Meetrics, Viewability rate of different formats of online advertisements in Poland in 2nd quarter 2021 Statista, https://www.statista.com/statistics/1094284/poland-online-ad-viewability-by-format/ (last visited February 07, 2023)
Viewability rate of different formats of online advertisements in Poland in 2nd quarter 2021 [Graph], Meetrics, December 3, 2021. [Online]. Available: https://www.statista.com/statistics/1094284/poland-online-ad-viewability-by-format/