Online video ads in Poland had a 78 percent viewability rate in the second quarter of 2021. Display ads were much lower - 61 percent viewability. Desktop display ads were slightly less viewable than mobile display ads.
Viewability rate of different formats of online advertisements in Poland in 2nd quarter 2021
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Viewability rate
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The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: At least 50% of the surface of an online ad have to appear in the visible area of the browser for at least 1 second (50%/1s). For the video ads the recommended definition is 50% and 2 seconds. Ad Impressions that have been triggered by fraudulent activities were excluded from the benchmark.
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Meetrics. (December 3, 2021). Viewability rate of different formats of online advertisements in Poland in 2nd quarter 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1094284/poland-online-ad-viewability-by-format/
Meetrics. "Viewability rate of different formats of online advertisements in Poland in 2nd quarter 2021." Chart. December 3, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1094284/poland-online-ad-viewability-by-format/
Meetrics. (2021). Viewability rate of different formats of online advertisements in Poland in 2nd quarter 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1094284/poland-online-ad-viewability-by-format/
Meetrics. "Viewability Rate of Different Formats of Online Advertisements in Poland in 2nd Quarter 2021." Statista, Statista Inc., 3 Dec 2021, https://www.statista.com/statistics/1094284/poland-online-ad-viewability-by-format/
Meetrics, Viewability rate of different formats of online advertisements in Poland in 2nd quarter 2021 Statista, https://www.statista.com/statistics/1094284/poland-online-ad-viewability-by-format/ (last visited September 01, 2024)
Viewability rate of different formats of online advertisements in Poland in 2nd quarter 2021 [Graph], Meetrics, December 3, 2021. [Online]. Available: https://www.statista.com/statistics/1094284/poland-online-ad-viewability-by-format/