Netflix usage penetration by age in the United Kingdom (UK) 2015-2016

This statistic shows the age profile of Netflix users in the United Kingdom (UK) in early 2015 and 2016. During the period of consideration, the popularity of Netflix grew across all age groups, but, overall, it was more popular among younger groups. As of the most recent survey wave, 58 percent of respondents aged between 16-24 years reported using Netflix (14 percent increase compared to early 2015).

Share of respondents using Netflix in the United Kingdom (UK) from 2015 to 2016, by age group

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Source

Release date

March 2017

Region

United Kingdom

Survey time period

2015 to 2016**

Number of respondents

2,001*

Age group

18 years and older

Special properties

all in each age band

Method of interview

Online survey

Supplementary notes

* 2015 W1 = 2,003, 2016 H1 = 2,000, 2016 H2 = 2,001.
** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016, 2016 H2 ran from July to December 2016.
in 2016, the survey moved to a 6-monthly reporting cycle.

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Statistics on "Online video in the United Kingdom (UK)"

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