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Netflix usage penetration by age in the United Kingdom (UK) 2015-2016

Share of respondents using Netflix in the United Kingdom (UK) from 2015 to 2016, by age group

Netflix usage penetration by age in the United Kingdom (UK) 2015-2016 This statistic shows the age profile of Netflix users in the United Kingdom (UK) in early 2015 and 2016. During the period of consideration, the popularity of Netflix grew across all age groups, but, overall, it was more popular among younger groups. As of the most recent survey wave, 58 percent of respondents aged between 16-24 years reported using Netflix (14 percent increase compared to early 2015).
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Share of respondents using Netflix in the United Kingdom (UK) from 2015 to 2016, by age group

Age group16-2425-3435-4445-5455+
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Age group16-2425-3435-4445-5455+
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This statistic shows the age profile of Netflix users in the United Kingdom (UK) in early 2015 and 2016. During the period of consideration, the popularity of Netflix grew across all age groups, but, overall, it was more popular among younger groups. As of the most recent survey wave, 58 percent of respondents aged between 16-24 years reported using Netflix (14 percent increase compared to early 2015).
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Release date
March 2017
Region
United Kingdom
Survey time period
2015 to 2016**
Number of respondents
2,001*
Age group
18 years and older
Special properties
all in each age band
Method of interview
Online survey
Supplementary notes
* 2015 W1 = 2,003, 2016 H1 = 2,000, 2016 H2 = 2,001.
** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016, 2016 H2 ran from July to December 2016.
in 2016, the survey moved to a 6-monthly reporting cycle.
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