Under Armour's net sales share worldwide in 2019, by region

American sportswear company Under Armour generated 69 percent of their net revenues from its home region of North America in 2019. The revenue share from the Asia-Pacific region was twelve percent that year.

Why is the Asia-Pacific market outpacing other regions?

The total net revenue of Under Armour has increased annually since 2008 and exceeded five billion U.S. dollars for the first time in 2018. The operating region of Asia-Pacific saw the greatest growth between 2018 and 2019, with net revenues increasing by almost 80 million U.S. dollars. The shift in sales share from North America to the Asia-Pacific region is primarily due to an expansion of Under Armour’s direct to consumer and wholesale channels in China.

Under Armour is thinking on its feet

Apparel sales account for the largest share of Under Armour’s worldwide revenue, at 66 percent. However footwear sales have been growing in recent years, and now account for over twenty percent of the company's revenues. Under Armour has responded to the global demand for athletic wear by increasing its footwear lines to cover a broad range of sports and activities, including basketball, golf, and running.

Net revenue share of Under Armour worldwide in 2019, by geographical region

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Source

Release date

February 2020

Region

Worldwide

Survey time period

2019

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