Reasons for consumers stayed loyal to webshops in Sweden 2018

This survey shows the main reasons why consumers stayed loyal to a webshop in Sweden in Q1 2018. The most popular reason for staying loyal to webshop was the product selection (71 percent), followed by low prices (55 percent). 37 percent of respondents named free shipping as a reason, while 24 percent wanted free returns.

Reasons why consumers made repeat purchases in webshops in Sweden in Q1 2018

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Release date

May 2018



Survey time period

Q1 2018

Number of respondents

4 consumer surveys*

Age group

18-79 years old

Method of interview

Online survey

Supplementary notes

* Sources have conducted four consumer studies in Q1, 2018: February, 1,508 respondents; March, 1,617 respondents; April, 1,612 and 3,139 respondents.

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