Reach of brochures and flyers in the Netherlands in 2017-2018, by branch

This statistic illustrates the net reach of flyers in the Netherlands in 2017 and 2018, by branch. As of 2017 and 2018, a little less than 40 percent of the population read at least one printed flyer from the fashion and clothing branch.

Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*

Printed flyers*Digital flyers*
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Release date

June 2018



Survey time period

November 2017, January 2018 and March 2018

Number of respondents

6,647 respondents

Age group

13 years and older

Special properties

respondents had access to the internet

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source defines: "The net reach of folders in a branch: all people who have read an average edition of at least one folder in the branch."

The paper flyers used to measure reach in 2017 and 2018: Media Markt, BCC, Expert, Praxis, Gamma, Karwei, Formido, Hornbach, Welkoop, Intratuin, Bristol, Wibra, terStal, Zeeman, Specsavers, Hans Anders, Kruidvat, Etos, Holland & Barrett (formerly De Tuinen), DIO, ICI Paris, DA, Trekpleister, Seats and Sofas, Prominent, Woonsquare, Beter Bed, Jysk, Kwantum, Leen Bakker, Aldi, Lidl, Dirk, Coop, Albert Heijn, Plus, Gall&Gall, Blokker, Hema, OP=OP, Xenos, ANWB, Big Bazar and Intertoys.

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Statistics on "Advertising in the Netherlands"

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