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Amounts spent on purchases influenced by online influencers in U.S. 2018

In an October 2018 survey of consumers in the United States, 60 percent of respondents said they had spent under 100 U.S dollars on products endorsed by online influencers. Further 31 percent admitted to spending up to 500 dollars on such purchases.

Amounts spent on products endorsed by influencers according to consumers in the United States as of October 2018

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Release date

November 2018


United States

Survey time period

October 5 to 7, 2018

Number of respondents

100 respondents

Age group

18 years and older

Special properties

among respondents who made pourchases becasue of influencers

Supplementary notes

Question: How much did you spend on the items(s) that you purchased because of an online influencer? Select all that apply.
Total survey sample was 1,035.

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Statistics on "Influencer marketing"

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