Amounts spent on purchases influenced by online influencers in U.S. 2018

Amounts spent on products endorsed by influencers according to consumers in the United States as of October 2018

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Release date

November 2018


United States

Survey time period

October 5 to 7, 2018

Number of respondents

100 respondents

Age group

18 years and older

Special properties

among respondents who made pourchases becasue of influencers

Supplementary notes

Question: How much did you spend on the items(s) that you purchased because of an online influencer? Select all that apply.
Total survey sample was 1,035.

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