• Italy: distribution of regular e-commerce customers by age group 2017-2018

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Purchasing goods via e-commerce is slowly becoming a habit across different age groups. In the first quarter of 2018, a quarter of all online purchases were conducted by people between 35 to 44 years of age, and another 21 percent were purchased by 45 to 54 year olds.

Distribution of e-commerce customers in Italy in 3rd quarter 2017 and in 1st quarter 2018, by age group

Characteristic	15-24 years	25-34 years	35-44 years	45-54 years	55-64 years	65+ years
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Release date

November 2018

More information

Region

Italy

Survey time period

Q3 2017 and Q1 2018

Age group

15 years and older

Method of interview

Online panel

Supplementary notes

* The survey categorizes as usual e-commerce customers those who purchased online three or more goods during the first quarter 2016. The report refers to net retail as a modality of distribution of products and services belonging to the network and to all the partners involved in the sales process. Net retail allows customers to find, order, pay and collect goods purchased at distance.