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Share of individuals using adblockers in the Netherlands 2015, by age group
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Share of individuals using adblockers in the Netherlands 2015, by age group
Have you ever installed an adblocker?*
by Statista Research Department,
last edited
Jan 15, 2016
This statistic illustrates the responses to the survey question: "Have you ever installed an adblocker?" In 2015, roughly 25 percent of the respondents who have or had an adblocker installed, were 36 to 50 years old.
Have you ever installed an adblocker?*
| 16-25 | 25-35 | 36-50 | 51-65 | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| 16-25 | 25-35 | 36-50 | 51-65 | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
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by Statista Research Department,
last edited
Jan 15, 2016
This statistic illustrates the responses to the survey question: "Have you ever installed an adblocker?" In 2015, roughly 25 percent of the respondents who have or had an adblocker installed, were 36 to 50 years old.
- Show sources information
- Show publisher information
- Release date
- January 2016
- Region
- Netherlands
- Survey time period
- 2015
- Number of respondents
- 590 respondents
- Age group
- 16-65 years
- Special properties
- MSI panel
- Supplementary notes
-
* This question was phrased by the source as follows: "Have you (ever) installed an adblocker yourself?"
Definition of adblockers according to the source: "Adblockers are software programs which enable one to block or hide an advertisement. Internet users can block forms of (unwanted) advertisements with the help of adblockers."
The source notes: "Because of rounding and because of multiple choice questions, where more answers can be chosen, the percentage points can add up to more than 100%."
Source
- Show sources information
- Show publisher information
- Release date
- January 2016
More information
- Region
- Netherlands
- Survey time period
- 2015
- Number of respondents
- 590 respondents
- Age group
- 16-65 years
- Special properties
- MSI panel
- Supplementary notes
-
* This question was phrased by the source as follows: "Have you (ever) installed an adblocker yourself?"
Definition of adblockers according to the source: "Adblockers are software programs which enable one to block or hide an advertisement. Internet users can block forms of (unwanted) advertisements with the help of adblockers."
The source notes: "Because of rounding and because of multiple choice questions, where more answers can be chosen, the percentage points can add up to more than 100%."
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Social media advertising spending in the Netherlands 2015-2017
+Books & Publishing
Magazine revenue in the Netherlands 2012-2022
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Statistics on "Advertising in the Netherlands"
- Overview
The most important statistics
- Net ad spend in the Netherlands from 2011 to 2018, by channel (in million euros)Net ad spend market size in the Netherlands 2011-2018, by channel
- Percentage change on the previous year of the turnover of the advertising sector in the Netherlands in 2017, with a forecast for 2018 and 2019Turnover change of the advertising sector in the Netherlands 2017-2019
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Advertising spending in the Netherlands 2017, by industry sector
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by mediumNet media advertising expenditure change in the Netherlands 2017, by medium
- Advertising inflation in the Netherlands in 2018 on 2017, by channel*Advertising inflation in the Netherlands 2018, by channel
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Highest spending advertisers in the Netherlands 2017
- Digital
The most important statistics
- Annual spending on Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Annual spending on Internet advertising in the Netherlands 2012-2022
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*Net online paid search and display ad market in the Netherlands in 2015-2018
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising typeNet online advertising growth in the Netherlands 2016-2018, by advertising type
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*Programmatic advertising market revenue in the Netherlands 2012-2019
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*Total programmatic ad impressions sold in the Netherlands 2013-2018
- Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model*Programmatic advertising exchange platforms in the Netherlands 2014-2018
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*Social media advertising spending in the Netherlands 2015-2017
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*Online native advertising spending in the Netherlands 2016-2017
- Audiovisual
The most important statistics
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Radio ad revenue in the Netherlands 2012-2022
- Annual net television spot and non-spot ad revenue in the Netherlands from 2012 to 2018 (in million euros)Annual television spot and non-spot ad revenue in the Netherlands 2012-2018
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Spot and non-spot radio ad revenue in the Netherlands 2012-2022
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2018, by branch (in million euros)TV gross ad expenditure in the Netherlands 2014-2018, by branch
- Annual gross television expenditure of advertisers in the Netherlands in 2018 (in million euros)Leading TV advertisers based on expenditure in the Netherlands 2018
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018Number of TV advertisers in the Netherlands 2012-2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018Number of TV commercials in the Netherlands 2012-2018
- Newspapers and Magazines
The most important statistics
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Magazine revenue in the Netherlands 2012-2022
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Newspaper revenue in the Netherlands 2012-2022
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital newspaper ad revenue in the Netherlands 2012-2022
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital magazine advertising revenue in the Netherlands 2012-2022
- Leading newspaper advertisers in the Netherlands in 2018, based on expenditure (in thousand euro)Leading newspaper advertisers in the Netherlands 2018, based on expenditure
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)Leading newspaper website advertisers in the Netherlands 2015, based on expenditure
- Flyers
The most important statistics
- Frequency of reading flyers in the Netherlands in 2017Frequency of reading flyers in the Netherlands 2017
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)Reach of printed and digital flyers in the Netherlands 2014-2018
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*Reach of brochures and flyers in the Netherlands in 2017-2018, by branch
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by genderReach of digital and printed fashion flyers in the Netherlands 2017-2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by ageReach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age
- Out-of-home and Cinema
The most important statistics
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Out-of-home ad revenue in the Netherlands 2012-2021
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Cinema ad revenue in the Netherlands 2012-2022
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022Cinema advertising revenue change in the Netherlands 2012-2022
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Adblocker usage in the Netherlands 2015, by gender
- Share of individuals using adblockers in the Netherlands 2015, by education
- Distribution of internet usage of adblocker users in the Netherlands 2015
- Response to websites addressing adblock users in the Netherlands 2015
- Reasons to add a website to the whitelist of an adblocker in the Netherlands 2015
- Reasons to quit using an adblocker in the Netherlands 2015
- Share of individuals using adblock software in Sweden 2015-2016
- Reasons for using an ad blocker in Norway 2018
- Reasons for using an ad blocker in Sweden 2018
- Reasons for using an ad blocker in Denmark 2018
- Reasons for using an ad blocker in the United Kingdom (UK) 2018
- Reasons for using an ad blocker in Germany 2018
- Reasons for using an ad blocker in Finland 2018
- Ad blocker penetration in Ireland 2016, by age
- Sites blocked by adblocker users in Spain in 2015, by type
- Online ad impressions served to bots in the U.S. in September 2014, by type
- Awareness of advertisements on online video sites in China 2010
- Online ad impressions served to bots in the U.S. in September 2014, by category
Studies
- Advertising in the Netherlands
- Online advertising metrics
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Digital advertising in North America
- Advertising in Belgium
- Social media advertising in the Netherlands
- Programmatic advertising
- Digital advertising in the United Kingdom (UK)
- Advertising in Italy
- Digital advertising in Canada
- Insights 2018 - Attitude towards advertising and use of ad blocking
- Europe AdEx Benchmark 2018
- IAB and DDMA Report on Search Advertising
- Internet Advertising Revenue Report 2018
Statistics on "Advertising in the Netherlands"
- Net ad spend in the Netherlands from 2011 to 2018, by channel (in million euros)
- Percentage change on the previous year of the turnover of the advertising sector in the Netherlands in 2017, with a forecast for 2018 and 2019
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by medium
- Advertising inflation in the Netherlands in 2018 on 2017, by channel*
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)
- Annual spending on Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising type
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*
- Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model*
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by format
- Quarterly index of digital ad requests in the Netherlands from 2nd quarter 2014 to 4th quarter 2018
- Increase in keyword strategy budgets in the Netherlands in 2018, by type
- Distribution of online advertising spending in the Netherlands in 2017, by format
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual net television spot and non-spot ad revenue in the Netherlands from 2012 to 2018 (in million euros)
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2018, by branch (in million euros)
- Annual gross television expenditure of advertisers in the Netherlands in 2018 (in million euros)
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Leading newspaper advertisers in the Netherlands in 2018, based on expenditure (in thousand euro)
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)
- Frequency of reading flyers in the Netherlands in 2017
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by age
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022
- Have you ever installed an adblocker?*
- Have you ever installed an adblocker?*
- Distribution of internet usage of adblocker users in the Netherlands 2015*
- How do you respond to websites which address adblock users?*
- What would be a reason to add a website to the whitelist of your adblocker?*
- What were the reasons you stopped using an ad blocker?*
- Share of individuals using adblock software in Sweden from January 2015 to August 2016
- Reasons for using an ad blocker in Norway in 2018
- Reasons for using an ad blocker in Sweden in 2018
- Reasons for using an ad blocker in Denmark in 2018
- Reasons for using an ad blocker in the United Kingdom (UK) in 2018
- Reasons for using an ad blocker in Germany in 2018
- Reasons for using an ad blocker in Finland in 2018
- Do you use software on any of your personal devices to block adverts on the internet (e.g. Adblock Plus)?
- Websites blocked by adblocker users in Spain in 2015, by page type
- Online advertising impressions observed by bots in the United States as of September 2014, by type
- Awareness of advertisements on online video sites in China between 2008 and 2010 (compared with the previous half a year)
- Online advertising impressions observed by bots in the United States as of September 2014, by domain category
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