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Opinion on amount of advertising on secondary commercial TV in the UK 2014-2015

This statistic illustrates the opinion of TV viewers on the number of minutes of advertising per hour on secondary commercial TV channels (i.e. all except ITV1, Channel 4 and Channel 5) in the United Kingdom (UK) from 2014 to 2015. In 2015, 36 percent of respondents reported they did not feel bothered by the present amount of advertising, an increase compared to the previous year at 30 percent.

Opinion of TV viewers on number of minutes of advertising per hour on secondary commercial channels in the United Kingdom (UK) from 2014 to 2015

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Source

Release date

April 2016

Region

United Kingdom

Survey time period

2014 to 2015

Number of respondents

2,052*

Age group

16 years and older

Special properties

all with any TV sets

Method of interview

Face-to-face interview

Supplementary notes

* n(2014) = 2,016; n(2015) = 2,052

Original survey question: "And which of these statements best describes how you feel about the total number of minutes of advertising within an hour of programmes on the other commercial channels – all the other channels with adverts except for ITV1, Channel 4 and Channel 5. So, for example, ITV2, More4, Sky 1, The Discovery Channel, MTV."

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