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Effectiveness of CTV advertising according to consumers in the U.S. 2020

Published by Statista Research Department, Apr 8, 2021
During a July 2020 survey carried out among consumers from the United States, 71 percent of respondents stated that they were more likely to tell a friend about a brand after seeing it in a connected TV (CTV) ad than after seeing it in a linear TV ad.

Effectiveness of connected TV advertising compared to linear TV advertising according to consumers in the United States as of July 2020

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CTV advertising in the U.S.Digital advertising in the U.S.Smart & Connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the U.S.
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