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Share of population purchasing online in Italy in 2016 and 2017, by age

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Italy: share of population purchasing online 2016-2017, by age This statistic illustrates the results of a survey on the share of the population purchasing online in Italy as of 2016 and 2017, broken down by age group. According to data, the 35-44 age category was the one with the highest percentage of individuals who used to buy online: 26 percent of respondents as of 2016 and 24 percent of them in 2017. Moreover, 21 percent of people aged between 45 and 54 years had the habit to purchase online in 2017.
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Exclusive Premium statistic

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Description Source More information
This statistic illustrates the results of a survey on the share of the population purchasing online in Italy as of 2016 and 2017, broken down by age group. According to data, the 35-44 age category was the one with the highest percentage of individuals who used to buy online: 26 percent of respondents as of 2016 and 24 percent of them in 2017. Moreover, 21 percent of people aged between 45 and 54 years had the habit to purchase online in 2017.
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Release date
September 2017
Region
Italy
Survey time period
February 17 to March 2, 2016; September 9-18, 2017
Special properties
Count of respondents: 2,599 as of 2016 and 1,785 as of 2017
Method of interview
Online panel

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