Distribution of e-commerce users in Italy Q1 2018, by age

As of the first quarter of 2018, one in four Italians who purchased goods and/or services online were aged between 35 and 44 years. This age group represented the most active on the e-commerce market. Moreover, according to the results of the survey, people aged between 45 and 54 years accounted for 21 percent of users e-commerce platforms.

Distribution of population purchasing online in Italy in 1st quarter 2018, by age

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Source

Release date

November 2018

Region

Italy

Survey time period

Q1 2018

Number of respondents

2,415 respondents

Method of interview

Online panel

Supplementary notes

Data prior to 2018 from earlier publications by the source.

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Statistics on "Online shopping in Italy "

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