Food purchase influencers among U.S. consumers 2016, by type

This statistic shows the results of an online survey conducted in April 2016. U.S. consumers were asked about the most important factors that influence their food purchases. The survey revealed that some 61 percent of respondents ranked "high in protein" as important factor in their purchase decision.

Food purchase influencers among consumers in the United States in 2016, by type*

Share of respondents**
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Source

Release date

July 2016

Region

United States

Survey time period

2 weeks in April, 2016

Number of respondents

1,176 respondents

Special properties

U.S. consumers

Method of interview

Online survey

Supplementary notes

* The survey was conducted in English.
** Share of respondents who ranked as important factor in influencing purchase.The figures do not add up to 100 percent because multiple answers were possible.
The original source does not provide any information regarding the age of repondents.

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