This statistic shows the results of an online survey conducted in April 2016. U.S. consumers were asked about the most important factors that influence their food purchases. The survey revealed that some 61 percent of respondents ranked "high in protein" as important factor in their purchase decision.
Food purchase influencers among consumers in the United States in 2016, by type*
* The survey was conducted in English.
** Share of respondents who ranked as important factor in influencing purchase.The figures do not add up to 100 percent because multiple answers were possible.
The original source does not provide any information regarding the age of repondents.
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Nielsen. (July 20, 2016). Food purchase influencers among consumers in the United States in 2016, by type* [Graph]. In Statista. Retrieved February 25, 2020, from https://www.statista.com/statistics/590024/food-purchase-influencers-us-consumers-by-type/
Nielsen. "Food purchase influencers among consumers in the United States in 2016, by type*." Chart. July 20, 2016. Statista. Accessed February 25, 2020. https://www.statista.com/statistics/590024/food-purchase-influencers-us-consumers-by-type/
Nielsen. (2016). Food purchase influencers among consumers in the United States in 2016, by type*. Statista. Statista Inc.. Accessed: February 25, 2020. https://www.statista.com/statistics/590024/food-purchase-influencers-us-consumers-by-type/
Nielsen. "Food Purchase Influencers among Consumers in The United States in 2016, by Type*." Statista, Statista Inc., 20 Jul 2016, https://www.statista.com/statistics/590024/food-purchase-influencers-us-consumers-by-type/
Nielsen, Food purchase influencers among consumers in the United States in 2016, by type* Statista, https://www.statista.com/statistics/590024/food-purchase-influencers-us-consumers-by-type/ (last visited February 25, 2020)
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