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Food purchase influencers among consumers in the United States in 2016, by type*

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Food purchase influencers among U.S. consumers 2016, by type This statistic shows the results of an online survey conducted by Nielsen in April 2016. U.S. consumers were asked about the most important factors that influence their food purchases. The survey revealed that some 61 percent of respondents ranked "high in protein" as important factor in their purchase decision.
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Share of respondents**
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Share of respondents**
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Description Source More information
This statistic shows the results of an online survey conducted by Nielsen in April 2016. U.S. consumers were asked about the most important factors that influence their food purchases. The survey revealed that some 61 percent of respondents ranked "high in protein" as important factor in their purchase decision.
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Release date
July 2016
Region
United States
Survey time period
2 weeks in April, 2016
Number of respondents
1,176 respondents
Special properties
U.S. consumers
Method of interview
Online survey
Supplementary notes
* The survey was conducted in English.
** Share of respondents who ranked as important factor in influencing purchase.The figures do not add up to 100 percent because multiple answers were possible.
The original source does not provide any information regarding the age of repondents.

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