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Frequency of listening to music on Spotify in Sweden 2019, by age

The audio streaming service Spotify in Sweden is most popular among younger age groups. According to a survey conducted in 2019, 37 percent of the 16 to 25-year-olds listened to music or other audio content via this platform several times a day. The older the Swedes are, the less they use Spotify. Only three percent of respondents aged 76 years and older stated to have listened to Spotify content on a daily basis.

Spotify is the worldwide most popular online music service

Spotify is the music streaming service with the highest number of subscribers worldwide. In the first half of 2018, the share accounted for more than a third of all music on demand subscriptions. In the first quarter of 2019, Spotify recorded 100 million premium subscribers. Apple Music and Amazon Music are other popular global audio streaming platforms.

Spotify in Sweden

A survey from 2017 found that the most used digital music service in Sweden was Spotify. 64 percent of respondents stated to have listened to the content in the past twelve months. YouTube was the second most popular online audio platform in the country, according to 60 percent of individuals interviewed.

How often do you use Spotify?

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Release date

October 2019



Survey time period


Number of respondents

2,732 respondents

Age group

12 years and older

Special properties

internet users

Method of interview

Telephone interview

Supplementary notes

Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.

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Statistics on "Music market in Sweden"

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