Largest TV advertisers in the Netherlands 2022, by ad spend
In 2022, A.S. Watson ranked as the third biggest TV advertiser in the Netherlands with a gross TV ad expenditure of 90 million euros. Albert Heijn, the Dutch store chain, was second in terms of advertising spending, also with 90 millions euro. The top advertiser remains Procter & Gamble, holding on to the crown with 98 million euros in ad spend in 2022.