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Italy: forecast B2B industry advertising 2017-2022
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Italy: forecast B2B industry advertising 2017-2022
Advertising spending forecasts for business-to-business in Italy from 2018 to 2022 (in million euros)
by Daniela Coppola,
last edited
Sep 26, 2018
The statistic shows the advertising spending forecasts for the business to business industry in Italy from 2018 to 2022. In 2022, the advertising spending will be about 1.07 billion euros, an increase compared to the previous years.
Advertising spending forecasts for business-to-business in Italy from 2018 to 2022 (in million euros)
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by Daniela Coppola,
last edited
Sep 26, 2018
The statistic shows the advertising spending forecasts for the business to business industry in Italy from 2018 to 2022. In 2022, the advertising spending will be about 1.07 billion euros, an increase compared to the previous years.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- September 2018
- Region
- Italy
- Survey time period
- 2018
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2018
More information
- Region
- Italy
- Survey time period
- 2018
Other statistics on the topic
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Advertising spending in Italy 2009-2019, by medium
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Digital Market Outlook: social media advertising revenue in European countries 2018
+Advertising & Marketing
Internet advertising market value in Italy 2008-2018
+Advertising & Marketing
Share of digital advertising spending in Italy 2015 and 2019, by sales method
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Statistics on "Advertising in Italy"
- Overview
The most important statistics
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)Advertising spending in Italy 2011-2018
- Digital advertising spending per internet user in Italy from 2010 to 2016 (in U.S. dollars)Digital ad spending per internet user in Italy 2010-2016
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)Advertising spending in Italy 2009-2019, by medium
- Forecasts of Italy's share of Western Europe spending on internet advertising from 2016 to 2020Italian share of Western Europe spending in internet advertising 2016-2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending out-of-home advertising
- Number of individuals working for advertising agencies in Italy from 2012 to 2014 (in million employees)Italy: advertising agencies employees 2012-2014
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)Italy: advertising material producers 2012-2014
- Distribution of advertising expenditure in Italy in 2016, by mediaItaly: share of advertising industry expenditure 2016
- Advertising companies
The most important statistics
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platformDaily online reach of Banzai Advertising in Italy 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platformItaly: daily online reach of advertising company REA Group 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platformItaly: daily online reach of agency Good Move 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platformItaly: daily online reach of advertising network HiMedia Group 2016, by platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from January to June 2019, by access device Daily online reach of company Manzoni Advertising in Italy 2019, by device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from January to Juen 2019, by device Daily online reach of advertising company Athesis Editrice in Italy 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from January to June 2019, by access device Daily online reach of advertising agency Mediamond in Italy 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from January to June 2019, by access device Daily online reach of advertising agency Piemmeonline Italy 2019, by access device
- Traditional media
The most important statistics
- Expenditure of the out-of-home advertising industry in Italy from 2012 to 2016 (in million euros)Italy: out-of-home media industry spending 2012-2016
- Advertising spending of entertainment and media industry in Italy from 2013 to 2017 (in million euros)Italy: entertainment and media industry advertising 2013-2017
- Advertising spending of the business to-business industry in Italy from 2013 to 2017 (in million euros)Italy: B2B industry advertising 2013-2017
- Advertising spending of the cinema industry in Italy from 2013-2017 (in million euros)Italy: cinema industry advertising 2013-2017
- Advertising spending of the magazine industry in Italy from 2012 to 2016, by category (in million euros)Italy: magazine industry advertising spending 2012-2016, by category
- Advertising spending of the music and podcasts industry in Italy from 2013 to 2017 (in million euros)Italy: music industry advertising 2013-2017
- Advertising spending of the newspaper industry in Italy from 2013 to 2017 (in million euros)Italy: newspaper industry advertising 2013-2017
- Advertising spending of the radio industry in Italy from 2013-2017 (in million euros)Italy: radio industry advertising 2013-2017
- Digital media
The most important statistics
- Share of the media market value in Italy in 2018, by sector Media market share in Italy 2018
- Market share of the internet advertising sector in Italy from 2014 to 2016, by access platformItaly: internet advertising market share 2014-2016, by access
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales methodShare of digital advertising spending in Italy 2015 and 2019, by sales method
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019Digital share of advertising spending in Italy 2013-2019
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in European countries 2018
- Advertising spending of the internet industry in Italy from 2013 to 2017 (in million euros)Italy: internet industry advertising 2013-2017
- Advertising spending of the video games industry in Italy from 2013-2017 (in million euros)Italy: video games industry advertising 2013-2017
- Market value of the internet advertising industry in Italy from 2008 to 2018 (in billion euros)Internet advertising market value in Italy 2008-2018
- Ad blocking devices
The most important statistics
- On which device did you install an Ad Blocker?Italy: installation of Ad Blocking devices in 2015
- Share of awareness of Ad Blocking devices in Italy as of 2015, by age and genderItaly: awarnesess of Ad Blocking devices 2015, by age and gender
- Share of installation of Ad Blocking devices in Italy as of 2015, by age and genderItaly: installation of Ad Blocking devices 2015, by age and gender
- Reasons for installing an ad blocker on a device in Italy in 2015Italy: reasons for using an ad blocker in 2015
- Internet websites can publish their contents thanks to revenue derived from advertising. Did you ever think about it?Italy: opinion on advertising pact in Internet 2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: newspaper industry advertising 2018-2022
- Italy: forecast cinema industry advertising 2018-2022
- Italy: forecast video games industry advertising 2018-2022
- Forecasted consumer spending in internet advertising in Italy 2018-2022
- Italy: forecast music industry advertising 2018-2022
- Italy: forecast radio industry advertising 2018 to 2022
- Italy: end-user B2B sector spending 2011-2015
- Highest spending entertainment industry advertisers in the UK 2013
- Italy: forecasts of share of Western Europe spending on B2B industry 2016-2020
- Italy: share of European spending of cinema industry 2016-2020
- Italy: entertainment and media industry expenditure 2017-2021
- Italy: forecast entertainment and media industry advertising 2018-2022
- Italy: share of Western Europe spending on internet access 2011-2015
- Italy: share of European spending of entertainment industry 2016-2020
- Italy: share of Western Europe spending on internet advertising 2011-2015
- Survey: gross advertising expenditure development by product sector in Germany 2019
- Print advertising revenue in the U.S. newspaper industry 1975-2014
- Forecast of growth of the E&M market in Scandinavia 2021, by segment
- Newspaper ad spend in Malaysia 2014-2019, by format
- Total TV advertising spending forecast in Malaysia 2014-2019
Studies
- Advertising market in the U.S.
- BRICS advertising
- Advertising in the Netherlands
- Political advertising in the U.S.
- TV advertising worldwide
- TV advertising in the U.S.
- Digital advertising in Europe
- Advertising in Europe
- Advertising in Belgium
- Entertainment & Media Outlook in Italy 2017-2021
- Advertising in the United Kingdom (UK)
- Advertising in Italy
- Advertising in Japan
- Advertising in North America
- Entertainment & Media Outlook for the Netherlands 2016-2020
Statistics on "Advertising in Italy"
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)
- Digital advertising spending per internet user in Italy from 2010 to 2016 (in U.S. dollars)
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)
- Forecasts of Italy's share of Western Europe spending on internet advertising from 2016 to 2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020
- Number of individuals working for advertising agencies in Italy from 2012 to 2014 (in million employees)
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)
- Distribution of advertising expenditure in Italy in 2016, by media
- Leading celebrities working as fashion testimonials in Italy in 2016, by number of messages on social media (in 1,000)
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from January to June 2019, by access device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from January to Juen 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from January to June 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from January to June 2019, by access device
- Average unique daily internet audience of advertising agency RCS in Italy from January to June 2019, by access device
- Average unique daily internet audience of advertising sales house WebSystem - Gruppo 24 Ore in Italy from January to June 2019, by access device
- Expenditure of the out-of-home advertising industry in Italy from 2012 to 2016 (in million euros)
- Advertising spending of entertainment and media industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the business to-business industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the cinema industry in Italy from 2013-2017 (in million euros)
- Advertising spending of the magazine industry in Italy from 2012 to 2016, by category (in million euros)
- Advertising spending of the music and podcasts industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the newspaper industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the radio industry in Italy from 2013-2017 (in million euros)
- Advertising spending of the television and video industry in Italy from 2013-2017 (in million euros)
- Share of the media market value in Italy in 2018, by sector
- Market share of the internet advertising sector in Italy from 2014 to 2016, by access platform
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales method
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)
- Advertising spending of the internet industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the video games industry in Italy from 2013-2017 (in million euros)
- Market value of the internet advertising industry in Italy from 2008 to 2018 (in billion euros)
- On which device did you install an Ad Blocker?
- Share of awareness of Ad Blocking devices in Italy as of 2015, by age and gender
- Share of installation of Ad Blocking devices in Italy as of 2015, by age and gender
- Reasons for installing an ad blocker on a device in Italy in 2015
- Internet websites can publish their contents thanks to revenue derived from advertising. Did you ever think about it?
- Advertising spending forecasts for the newspaper industry in Italy from 2018 to 2022 (in million euros)
- Advertising spending forecasts for the cinema industry in Italy from 2018 to 2022 (in million euros)
- Advertising spending forecasts for the video games industry in Italy from 2018 to 2022 (in million euros)
- Forecasted consumer spending in internet advertising in Italy from 2018 to 2022 (in million euros)
- Advertising spending forecasts for the music industry in Italy from 2018 to 2022 (in million euros)
- Advertising spending forecasts for the radio industry in Italy from 2018 to 2022 (in million euros)
- Business-to-business sector end-user spending in Italy from 2011 to 2015 (in million euros)
- Entertainment industry advertisers ranked by expenditure in the United Kingdom (UK) in 2013 (in million GBP)
- Forecasts of Italy´s share of Western Europe spending on the business to business industry from 2016 to 2020
- Italy´s share of Western Europe forecast spending of the cinema industry from 2016 to 2020
- Forecast of the entertainment and media industry expenditure in Italy from 2017 to 2021 (in million euros)
- Advertising spending forecasts for the entertainment and media industry in Italy from 2018 to 2022 (in million euros)
- Italy´s share of Western Europe spending on the internet access from 2011 to 2015
- Italy´s share of Western Europe forecast spending of the entertainment industry from 2016 to 2020
- Italy´s share of Western Europe spending on internet advertising from 2011 to 2015
- How will the gross advertising expenditure develop in the following product sectors in 2019 in comparison to 2018?
- Print advertising revenue of newspapers in the United States from 1975 to 2014 (in billion U.S. dollars)
- Forecast of growth of the E&M market in Scandinavian countries towards 2021, by segment
- Newspaper advertising spending in Malaysia from 2014 to 2019, by format (in million U.S. dollars)
- Forecasted total TV advertising spending in Malaysia between 2014 to 2019 (in million U.S. dollars)
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