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Consumer awareness of sports brands in the U.S. 2018

Which of the following brands do you know, even if just by name?*

by Alexander Kunst, last edited Sep 3, 2019
Consumer awareness of sports brands in the U.S. 2018 This statistic shows the results of a Statista survey on the awareness of sports brands among consumers in the United States as of 2018. That year, Nike was the most well known brand among U.S. consumers, with 89.7 percent of respondents stating that they knew the brand. The Survey Data Table for the Statista survey on sports brands in the United States 2018 contains the complete tables for the survey including various column headings.
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Which of the following brands do you know, even if just by name?*

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