PR staff confidence in measuring ROI in the United Kingdom (UK) 2017, by platform

Published by Statista Research Department, Jan 5, 2023
This statistic shows the results of a survey on the share of in-house public relations staff confident that they can measure the ROI of selected PR platforms in the United Kingdom (UK) in 2017. During the survey it was found that 53 percent of responding UK PR professionals stated to be confident in being able to measure the ROI of Facebook.

Share of in-house public relations staff confident that they can measure the ROI of selected PR platforms in the United Kingdom (UK) in 2017

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Sources

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Release date

October 2017

Region

United Kingdom

Survey time period

2017*

Number of respondents

362 respondents

Special properties

agency and in-house PR professionals

Supplementary notes

* The source does not specify the date of the survey.

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