Challenges to B2B marketing agencies in the UK in 2021
The main challenge faced by B2B marketing agencies in the United Kingdom (UK) in 2021 was the ability to attract and retain quality staff, with 37.8 percent of agency respondents ranking this challenge as 'very significant'. Ability to measure campaign effectiveness was also a theme faced by 12.2 percent of survey participants, while another 12.2 percent percent were very concerned with embracing and managing internal digital capabilities.
