PR industry challenges 2017

The graph shows data on challenges facing the public relations (PR) industry worldwide as of February 2017. During a survey of agency-employed marketing professionals, retaining the right talent was named the most important challenge preventing PR agencies from achieving their future goals.

Challenges facing the public relations (PR) industry worldwide as of February 2017

AgencyIn-house
Retaining the right talent91%81%
Recruiting the right talent88%80%
Availability of competent management62%54%
Lack of relevant skills60%58%
Tightening corporate budgets57%55%
Lack of quantifiable measurement54%57%
Competition from other disciplines, e.g. advertising45%28%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

March 2017

Region

Worldwide

Survey time period

January 23, 2017 to February 27, 2017

Number of respondents

875 marketing professionals

Supplementary notes

The source provides the following information: "The sample for this survey is a “convenience” sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data offers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Public relations in the U.S."

Further Content: You might find this interesting as well

Statistics

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.