PR industry challenges 2017

Challenges facing the public relations (PR) industry worldwide as of February 2017

PR industry challenges 2017 The graph shows data on challenges facing the public relations (PR) industry worldwide as of February 2017. During a survey of agency-employed marketing professionals, retaining the right talent was named the most important challenge preventing PR agencies from achieving their future goals.
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Challenges facing the public relations (PR) industry worldwide as of February 2017

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AgencyIn-house
Retaining the right talent91%81%
Recruiting the right talent88%80%
Availability of competent management62%54%
Lack of relevant skills60%58%
Tightening corporate budgets57%55%
Lack of quantifiable measurement54%57%
Competition from other disciplines, e.g. advertising45%28%
AgencyIn-house
Retaining the right talent91%81%
Recruiting the right talent88%80%
Availability of competent management62%54%
Lack of relevant skills60%58%
Tightening corporate budgets57%55%
Lack of quantifiable measurement54%57%
Competition from other disciplines, e.g. advertising45%28%
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The graph shows data on challenges facing the public relations (PR) industry worldwide as of February 2017. During a survey of agency-employed marketing professionals, retaining the right talent was named the most important challenge preventing PR agencies from achieving their future goals.
Show more
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