Advertising expenditure accounted for 1.14 percent of Japan's nominal gross domestic product (GDP) in 2020, which stood at more than 539 trillion Japanese yen during that year. It was the first decline of the share since 2015.
Advertising expenditure as a percentage of nominal gross domestic product (GDP) in Japan from 2011 to 2020
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Dentsu. (February 25, 2021). Advertising expenditure as a percentage of nominal gross domestic product (GDP) in Japan from 2011 to 2020 [Graph]. In Statista. Retrieved January 28, 2022, from https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. "Advertising expenditure as a percentage of nominal gross domestic product (GDP) in Japan from 2011 to 2020." Chart. February 25, 2021. Statista. Accessed January 28, 2022. https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. (2021). Advertising expenditure as a percentage of nominal gross domestic product (GDP) in Japan from 2011 to 2020. Statista. Statista Inc.. Accessed: January 28, 2022. https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. "Advertising Expenditure as a Percentage of Nominal Gross Domestic Product (Gdp) in Japan from 2011 to 2020." Statista, Statista Inc., 25 Feb 2021, https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu, Advertising expenditure as a percentage of nominal gross domestic product (GDP) in Japan from 2011 to 2020 Statista, https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/ (last visited January 28, 2022)
