Advertising expenditures accounted for 1.25 percent of Japan's nominal gross domestic product (GDP) in 2021, which stood at more than 542 trillion Japanese yen during that year. The share grew considerably after falling to 1.14 percent in 2020 due to the effects of the COVID-19 pandemic.
Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2012 to 2021
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Statistics on Advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Advertising expenses in Japan 2021, by medium
- Premium Statistic Share of advertising expenses in Japan 2021, by medium
- Premium Statistic Advertising expenses' share of GDP Japan 2012-2021
- Premium Statistic Businesses with the highest advertising expenditures in Japan 2021
- Premium Statistic Most famous company mascots Japan 2021
Print media
5
- Premium Statistic Newspaper advertising expenses in Japan 2012-2021
- Premium Statistic Newspaper advertising expenses Japan 2021, by industry
- Premium Statistic Advertising to editorial ratio of newspapers in Japan 2012-2021
- Premium Statistic Magazine advertising expenses in Japan 2012-2021
- Premium Statistic Magazine advertising expenses Japan 2021, by industry
Broadcast
4
Internet
5
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Performance-based online advertising expenses in Japan 2012-2021
- Premium Statistic Online video ad expenditure Japan 2021-2026, by device
- Premium Statistic Affiliate marketing spending in Japan FY 2017-2025
Major advertising agencies
4
Further related statistics
17
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- Dentsu Group's turnover FY 2014-2022, by location
- Dentsu Group's organic growth rate FY 2015-2022, by location
- Dentsu Group net profit worldwide 2015-2021
- Revenue of advertising agencies in Norway 2008-2020
- Dentsu Group's employee numbers FY 2015-2022
- CyberAgent's net sales internet ad business FY 2014-2018, by device
- Dentsu Group's total assets FY 2015-2022
- Dentsu Group's domestic turnover FY 2022, by category
- Dentsu Group's revenue less cost of sales FY 2022, by region
- Employees in advertising and marketing agencies in Sweden quarterly 2018-2020
- Ranking of advertising companies in Norway 2022, by profit
- Dorna Sports SA: sales value in Spain 2013-2019
- Leading media agencies in Poland 2019
- Leading media and ad agencies in Germany 2021, by new business value
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Statistics
- U.S. advertising agencies ad spend 2010-2017
- Revenue of advertising agencies in Norway 2020, by service
- Dentsu Group's total subsidiaries FY 2015-2022
- Dentsu Group's turnover FY 2014-2022, by location
- Dentsu Group's organic growth rate FY 2015-2022, by location
- Dentsu Group net profit worldwide 2015-2021
- Revenue of advertising agencies in Norway 2008-2020
- Dentsu Group's employee numbers FY 2015-2022
- CyberAgent's net sales internet ad business FY 2014-2018, by device
- Dentsu Group's total assets FY 2015-2022
- Dentsu Group's domestic turnover FY 2022, by category
- Dentsu Group's revenue less cost of sales FY 2022, by region
- Employees in advertising and marketing agencies in Sweden quarterly 2018-2020
- Ranking of advertising companies in Norway 2022, by profit
- Dorna Sports SA: sales value in Spain 2013-2019
- Leading media agencies in Poland 2019
- Leading media and ad agencies in Germany 2021, by new business value
Dentsu. (May 26, 2022). Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2012 to 2021 [Graph]. In Statista. Retrieved March 28, 2023, from https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. "Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2012 to 2021." Chart. May 26, 2022. Statista. Accessed March 28, 2023. https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. (2022). Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2012 to 2021. Statista. Statista Inc.. Accessed: March 28, 2023. https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. "Advertising Expenditure as Share of Nominal Gross Domestic Product (Gdp) in Japan from 2012 to 2021." Statista, Statista Inc., 26 May 2022, https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu, Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2012 to 2021 Statista, https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/ (last visited March 28, 2023)
Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2012 to 2021 [Graph], Dentsu, May 26, 2022. [Online]. Available: https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/